Strategy

Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition

Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Agency

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Technology

How NILENT’s Gamified Platform Is Providing NIL Education For Gen Z Athletes

NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed...

Agency

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

Platform

Snapchat Introduces Paid Storage Plans As Platform Hits 1 Trillion Saved Memories

Snapchat is implementing a 5GB cap on free Memories storage and introducing paid plans for users...

Strategy

Uganda Taps Influencers From Four Countries To Boost Tourism Market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content...

Commentary

Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing

The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...

Commentary

The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust

As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Influencer

Peighton Tubre Went From 2nd-Grade Animation To NFL Content Stardom – Now She’s Making Her Movie Debut

While most football fans were watching Sunday’s NFL games from their couches, Peighton Tubre was capturing...

Agency

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Platform

TikTok Surpasses Meta Platforms In U.S. Monthly Active Users As Oracle Deal Looms, per Report

TikTok has surpassed Instagram and Facebook in monthly active users in the United States as Oracle...

Influencer

The Honest Appeal Of Isabel Wherry: How A Young Mother Turned Family Moments Into A Full-Time Career

At age 20, Isabel Wherry found herself in a unique position – married with newborn twins...

Platform

Oracle Tipped To Oversee TikTok’s U.S. Algorithm Following Acquisition Deal

Oracle will oversee TikTok’s algorithm for U.S. users as part of a pending deal to transfer...

Platform

White House Outlines TikTok Deal Structure: U.S. Board Control, Algorithm Oversight Proposed

White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Brand

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...

Influencer

Beyond The Heart Eyes: How Lani Reclaimed Her Voice In The Creator Economy

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content...

Agency

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Platform

Made On YouTube 2025: A Breakdown Of All New AI Tools, Monetization Features, Platform Updates

YouTube unveiled a sweeping array of new features at its “Made on YouTube 2025” event, marking...

Platform

U.S. Says Framework Agreement On TikTok’s Future Reached With China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a “framework for a...

Agency

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France’s creator economy....

Technology

LTK Launches Free Brand Platform Access, In-App Brand Profiles

LTK has unveiled two significant platform updates: Brand Profiles in its consumer app and free access...