Technology

#paid Unveils New Snapchat Integration To Enhance Creator-Brand Connections

Creator marketing platform #paid has announced an expanded partnership with Snap Inc., introducing a new integration...

Influencer

Alex Cooper Moves ‘Call Her Daddy’ Video Episodes To YouTube

Alex Cooper has announced the migration of “Call Her Daddy” video episodes from Spotify to YouTube...

Talent Collectives

Shine Talent Group Marks Second Acquisition To Expand Influencer Roster

Shine Talent Group has announced its acquisition of Spark Talent Group, marking its second strategic purchase...

Technology

From Excel Hell to Automation Heaven: How Aux Mode is Reshaping Content Monetization

“If you can automate a process, you’re going to be able to scale your company a...

Platform

Oracle Reportedly Eyes TikTok Stake 

Oracle Corp. is reportedly in talks with the Trump administration about acquiring a stake in TikTok‘s...

Brand

World’s Second-Fastest Growing Restaurant Brand Seeks Influencer Marketing Help For Global Expansion

Jollibee Group, named one of TIME Magazine’s World’s Best Companies in 2023, announced an opening for...

Platform

Content Vanishing, Livestreams Missing: U.S. TikTok Users Report Strange Changes Post-App Revival

U.S. TikTok users have reported significant changes in the app’s content moderation and feature availability following...

Platform

YouTube Users Complain About Hour-Long Unskippable Ads, Google Responds

Reports of unusually long, unskippable advertisements on YouTube are emerging across social media platforms. Multiple users...

Platform

Meta Starts Testing Ads On Threads As App Hits 300M Users

Meta has announced its first move to monetize Threads, introducing advertising tests on the platform that...

Technology

Aspire Launches YouTube Shorts Integration To Help Brands Tap Into Short-Form Content

Aspire.io has introduced first-party YouTube Shorts integration for its influencer marketing platform, enabling brands to scale...

Commentary

Trust In Peer Reviews Outweighs Brand Messages In Driving Purchases, Research Shows

The Bazaarvoice Shopper Experience Index, surveying over 8,000 consumers across seven global markets, reveals insights on...

Brand

Social Commerce App Flip Announces $100M Creator Fund Amid TikTok Shop Uncertainty

Social commerce platform Flip has launched a creator fund to distribute up to $100 million in...

Platform

Influencer Marketing Startup ShopMy Raises $77.5M As Micro-Influencer Strategy Pays Off

ShopMy has secured $77.5 million in Series B funding, co-led by Bessemer Venture Partners and Bain...

Talent Collectives

Underscore Talent Snags Forbes Top Creator With 7.5M YouTube Subscribers

Underscore Talent has signed Bailey Sarian, adding the two-time Forbes Top Creator list honoree to its...

Commentary

Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds

Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...

Commentary

Research Shows Social Media User Migration Patterns During TikTok Disruption

Recent analyses from multiple research firms reveal specific patterns in how users and advertisers are responding...

Platform

CapCut Resumes U.S. Operations After Brief Pause

ByteDance’s video editing app CapCut is back online for users in the United States after a...

Platform

Google, Apple Still Blocking TikTok Downloads, Users Eagerly Await App’s Full Comeback

TikTok remains unavailable for download in U.S. app stores despite President Donald Trump’s executive order delaying...

Platform

Meta Reportedly Offers Influencers Up To $50K Monthly To Prioritize Reels Over TikTok

Meta is reportedly introducing a new financial incentive program offering content creators monthly payments between $10,000...

Commentary

Study Reports Widespread Apprehension About Social Media’s Mental Health Impact Among US, UK Men

A new study by YouGov and The Goat Agency finds that 70% of young men aged...

Brand

Watches Of Switzerland Appoints PR And Influencer Agency 

Luxury retailer Watches of Switzerland Group has appointed Carousel as its regional PR and influencer agency...

Brand

Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign

Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...

Commentary

Study Finds Promising Results In Using Virtual Health Influencers 

A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...

Technology

Intellifluence Marks Milestone With 250,000 Influencers On Its Platform

Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...

Brand

Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG

Qatar Airways launches Sama, the world’s first AI-powered digital human cabin crew member, on Instagram in...