Acast announced a partnership with Swedish podcast company Perfect Day Media, granting the former exclusive responsibility for distribution and brand ad sales across Perfect Day Media’s podcast portfolio, which is expected to reach approximately 5 million monthly listens. The partnership integrates Perfect Day Media’s content with Acast’s monetization infrastructure and technology platform.

The agreement allows Perfect Day Media to concentrate on developing its video offerings, brand collaborations, and sponsorships tied to its expanding podcast and talent roster, according to a press release.

“Acast has, over many years, built a proven long-term business model that strengthens the creator economy and provides stability over time,” Perfect Day Media co-CEO Karolina Sandberg said. “Through this partnership, we combine our development and content expertise with Acast’s technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term.”

Market Expansion

The deal extends Acast’s presence in the Swedish podcast market. Acast CEO Greg Glenday characterized the partnership as expanding the company’s Swedish market leadership by creating what he described as “an even more efficient, scalable ecosystem, optimizing the value chain for advertisers, creators, and listeners alike.”

Acast reports operating a marketplace spanning more than 140,000 podcasts, 3,300 advertisers, and 1 billion quarterly listens.

The Perfect Day Media partnership follows Acast’s December acquisition of Wake Word Studios in Germany and a UK program launch with Little Dot Studios that brought more than 20 podcasts representing 45 million combined monthly plays across multiple audio platforms, as well as YouTube.

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