Millie Bobby Brown added 7.2 million followers in 2025, leading a list dominated by “Stranger Things” cast members, footballers, and a motivational creator battling brain cancer, according to data from HypeAuditor. British artist Sacha Jafri grew his account by 70%, while Premier League content and Formula 1 driver Lando Norris rounded out the top 10.
Here are the fastest-growing UK Instagram accounts from the past year.
#1. Millie Bobby Brown | @milliebobbybrown
Gained: +7.2M followers
2025 total: 70.7M followers
“Stranger Things” actress and Florence by Mills founder maintained her position as the UK’s most-followed entertainment figure.
British artist and humanitarian became the world’s most-followed visual artist, per Forbes, with projects spanning Oxford University, UNESCO, and the Louvre.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
Millie Bobby Brown added 7.2 million followers in 2025, leading a list dominated by “Stranger Things” cast members, footballers, and a motivational creator battling brain cancer, according to data from HypeAuditor. British artist Sacha Jafri grew his account by 70%, while Premier League content and Formula 1 driver Lando Norris rounded out the top 10.
Here are the fastest-growing UK Instagram accounts from the past year.
#1. Millie Bobby Brown | @milliebobbybrown
Gained: +7.2M followers
2025 total: 70.7M followers
“Stranger Things” actress and Florence by Mills founder maintained her position as the UK’s most-followed entertainment figure.
#2. Sacha Jafri | @sachajafri
Gained: +6.6M followers
2025 total: 16M followers
British artist and humanitarian became the world’s most-followed visual artist, per Forbes, with projects spanning Oxford University, UNESCO, and the Louvre.
#3. Trent Alexander-Arnold | @trent
Gained: +4.4M followers
2025 total: 16.2M followers
England defender joined Real Madrid, driving significant follower growth across his social channels.
#4. Central Cee | @centralcee
Gained: +3.4M followers
2025 total: 16.7M followers
West London rapper continued his rise as one of the UK’s most-streamed drill artists.
#5. YUNGBLUD | @yungblud
Gained: +3.3M followers
2025 total: 7.3M followers
Singer-songwriter released his fourth studio album, IDOLS, expanding his audience by 81%.
#6. Olivia Dean | @oliviadeano
Gained: +3.1M followers
2025 total: 3.8M followers
British singer and songwriter saw 453% growth following the release of her album “The Art of Loving.”
#7. Premier League | @premierleague
Gained: +2.9M followers
2025 total: 79.6M followers
Official league account added followers during its busiest fixture period, with 40 matches across 16 days.
#8. Jamie Campbell Bower | @bowerjamie
Gained: +2.3M followers
2025 total: 6.3M followers
“Stranger Things” and “Fantastic Beasts” actor grew his following by nearly 59%.
#9. Lando Norris | @lando
Gained: +2.2M followers
2025 total: 11.7M followers
McLaren driver won his first Formula 1 World Championship, cementing his status as one of motorsport’s biggest social media personalities.
#10. Iain Liam Ward | @thekingofchemo
Gained: +2.1M followers
2025 total: 8.6M followers
Motivational creator battling brain cancer broke fundraising records while documenting his journey.
The ‘Stranger Things’ Effect
Two “Stranger Things” cast members led the rankings:
Athletes vs. Creators vs. Brands
Top Athlete: Trent Alexander-Arnold (+4.4M)
Top Creator: Olivia Dean (+3.1M)
Top Brand: Premier League (+2.9M)
Data from HypeAuditor, 2025
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