Ella Bright added 3.1 million Instagram followers in May, driven by the Prime Video release of “Off Campus” and the fan and media attention around its launch. Arsenal’s Premier League title win and the England and France World Cup squad-announcement window helped push five football-related accounts into the rankings, while a mix of entertainment, lifestyle, art, and creator accounts filled the remaining spots.
Here are the fastest-growing UK Instagram accounts from last month:
The club’s Premier League title win and Champions League final qualification arrived in the same week, driving a sustained wave of fan engagement across Arsenal’s channels.
The England-born France international saw his profile lift in May, with a red-carpet awards appearance on May 10 and France squad coverage ahead of the World Cup contributing to the gain.
The daughter of professional boxer Tyson Fury attracted widespread tabloid and lifestyle coverage in May, with media attention around her honeymoon driving the growth.
The Crystal Palace midfielder earned a place in England’s 26-man World Cup squad on May 21, with the announcement driving a significant lift in social following.
Five of the ten entries are tied to football/soccer, with two distinct catalysts running through May. Arsenal’s Premier League title and Champions League final qualification drove the club’s 716K gain and elevated the visibility of Rice and Saka, both of whom also received a boost from England’s World Cup squad announcement on May 21. Eze, at Crystal Palace, shared the same squad-announcement moment. Olise tracked France’s pre-tournament cycle rather than a domestic or England result.
Creators Building Without an Institution
The majority of May’s fastest-growing UK accounts grew from something already established: a title-winning club, internationally recognised players, or a family name that predates the account. Ella Bright entered May with roughly 224K followers and ended it with 3.3 million, a rapid emergence driven by the discovery cycle around “Off Campus” rather than a pre-existing public profile. Unlike the athletes and brands around her, her follower gain represents a dramatic expansion of visibility rather than the incremental growth seen among many of the more established names on the list.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
Ella Bright added 3.1 million Instagram followers in May, driven by the Prime Video release of “Off Campus” and the fan and media attention around its launch. Arsenal’s Premier League title win and the England and France World Cup squad-announcement window helped push five football-related accounts into the rankings, while a mix of entertainment, lifestyle, art, and creator accounts filled the remaining spots.
Here are the fastest-growing UK Instagram accounts from last month:
#1. Ella Bright | @ellabright__
Gained: +3.1M followers
May total: 3.3M followers
The actress and creator broke through in May, propelled by the Prime Video release of “Off Campus” and the media cycle around its promotion.
#2. ICE.T.21 | @icet21_uk
Gained: +756K followers
May total: 5.1M followers
The UK and Hungary-affiliated creator added 756K followers in May.
#3. Arsenal | @arsenal
Gained: +716K followers
May total: 32.3M followers
The club’s Premier League title win and Champions League final qualification arrived in the same week, driving a sustained wave of fan engagement across Arsenal’s channels.
#4. Michael Olise | @m.olise
Gained: +384K followers
May total: 5M followers
The England-born France international saw his profile lift in May, with a red-carpet awards appearance on May 10 and France squad coverage ahead of the World Cup contributing to the gain.
#5. Venezuela Fury | @venezXuelaprice1
Gained: +383K followers
May total: 891K followers
The daughter of professional boxer Tyson Fury attracted widespread tabloid and lifestyle coverage in May, with media attention around her honeymoon driving the growth.
#6. Declan Rice | @declanrice
Gained: +360K followers
May total: 6.3M followers
The Arsenal midfielder’s May was shaped by his club’s title win and his inclusion in England’s 26-man World Cup squad, announced on May 21.
#7. Bukayo Saka | @bukayosaka87
Gained: +320K followers
May total: 8.1M followers
The Arsenal winger’s World Cup squad inclusion on May 21 came at the peak of a historic month for his club and country.
#8. Sacha Jafri | @sachajafri
Gained: +311K followers
May total: 20.6M followers
The British artist, whose large-scale paintings have set global auction records, drew continued press and media attention around his work through May.
#9. Ebere Eze | @eze
Gained: +291K followers
May total: 3.1M followers
The Crystal Palace midfielder earned a place in England’s 26-man World Cup squad on May 21, with the announcement driving a significant lift in social following.
#10. LENA | @lenkalul
Gained: +274K followers
May total: 4M followers
A UK-based beauty creator and makeup artist.
The Football Window
Five of the ten entries are tied to football/soccer, with two distinct catalysts running through May. Arsenal’s Premier League title and Champions League final qualification drove the club’s 716K gain and elevated the visibility of Rice and Saka, both of whom also received a boost from England’s World Cup squad announcement on May 21. Eze, at Crystal Palace, shared the same squad-announcement moment. Olise tracked France’s pre-tournament cycle rather than a domestic or England result.
Creators Building Without an Institution
The majority of May’s fastest-growing UK accounts grew from something already established: a title-winning club, internationally recognised players, or a family name that predates the account. Ella Bright entered May with roughly 224K followers and ended it with 3.3 million, a rapid emergence driven by the discovery cycle around “Off Campus” rather than a pre-existing public profile. Unlike the athletes and brands around her, her follower gain represents a dramatic expansion of visibility rather than the incremental growth seen among many of the more established names on the list.
Data from HypeAuditor, May 2026
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