Creator marketing agency Influencer will host Shop Social, a two-day event in London’s Soho on June 10-11, bringing together brands, creators, platforms, and commerce specialists to address the operational realities of social commerce, which is growing at four times the rate of traditional e-commerce, according to the agency’s latest research. The event takes place at 19 D’Arblay Street and forms part of the TikTok Shop Partner Roadshow.

Sessions will cover social storefront strategy, creator partnerships, AI in social commerce, affiliate ecosystems, and community building. Speakers include TikTok Shop Head of Fashion Karl Martin Nieto, impact.com Regional VP Sanjit Sareen, former Charlotte Tilbury and Benefit Cosmetics executive Camilla Craven, creator Samantha Louise, and Influencer co-founders Ben Jeffries and Caspar Lee.

Emily Eldridge, Director of Commerce, EMEA at Influencer, said: “The strongest-performing brands are no longer treating creator partnerships, affiliates, paid media, and live shopping as separate activities. They are building connected commerce systems designed to drive measurable commercial outcomes across the full funnel.”

The event coincides with the launch of Influencer’s “Shop Social: The Commerce Report,” which cites TikTok Shop data showing social platforms growing at 32% annually compared with 8% for traditional e-commerce. Global social commerce is projected to reach $8.5 trillion by 2030. According to 2025 Impact.com data cited in the report, brands activating influencer and affiliate programs simultaneously see a 46% sales uplift compared with either channel alone.

Ben Jeffries said: “What was once treated as a separate marketing channel is now increasingly operating as a commercial growth channel, with discovery, consideration, and purchase often happening within a single piece of content.”

Registration for Shop Social is open at events.influencer.com.

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