Zachery Dereniowski added 3.2 million followers in 2025, leading a list dominated by wildlife conservation, motorsport, and home improvement creators, according to data from HypeAuditor. Robert Irwin and Formula 1 driver Oscar Piastri each gained more than 2.8 million followers, while cooking and lifestyle content rounded out the top 10.
Here are the fastest-growing Australian Instagram accounts from the past year.
#1. Zachery Dereniowski | @mdmotivator
Gained: +3.2M followers
2025 total: 8.9M followers
Motivational creator known for acts of kindness grew his following by 56% with his “Kindness Is Cool” platform.
Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet pug.
Zachery Dereniowski added 3.2 million followers in 2025, leading a list dominated by wildlife conservation, motorsport, and home improvement creators, according to data from HypeAuditor. Robert Irwin and Formula 1 driver Oscar Piastri each gained more than 2.8 million followers, while cooking and lifestyle content rounded out the top 10.
Here are the fastest-growing Australian Instagram accounts from the past year.
#1. Zachery Dereniowski | @mdmotivator
Gained: +3.2M followers
2025 total: 8.9M followers
Motivational creator known for acts of kindness grew his following by 56% with his “Kindness Is Cool” platform.
#2. Robert Irwin | @robertirwinphotography
Gained: +3.0M followers
2025 total: 9.3M followers
Wildlife photographer and conservation advocate continued his father Steve Irwin’s legacy, sharing adventures from Australia Zoo.
#3. Oscar Piastri | @oscarpiastri
Gained: +2.9M followers
2025 total: 6.1M followers
McLaren Formula 1 driver nearly doubled his following during his breakout season in motorsport’s top series.
#4. Christian Watson | @1924us
Gained: +2.9M followers
2025 total: 4.9M followers
Design and animation creator behind 1924us grew his audience by 137% with storytelling-focused content and merchandise featuring Mr Skelly.
#5. Bob Dickinson | @fromscratchwithbob
Gained: +1.9M followers
2025 total: 2.2M followers
Cooking creator saw 594% growth sharing whole food recipes and from-scratch meal inspiration across Australia and the UK.
#6. Rhea Ripley | @rhearipley_wwe
Gained: +1.8M followers
2025 total: 6.6M followers
Two-time WWE Women’s World Champion expanded her reach beyond wrestling with lifestyle and fitness content.
#7. Nathan Stafford | @nathanslawnsandgardens
Gained: +1.2M followers
2025 total: 3.2M followers
Lawn care creator gained attention by knocking on doors and offering free yard cleanups across Australia.
#8. Nicole Maguire | @simple.home.edit
Gained: +1.1M followers
2025 total: 3.1M followers
Recipe creator and two-time bestselling cookbook author shared family-friendly dinner ideas and time-saving meal solutions.
#9. Omar Hadi | @lanazi00
Gained: +969K followers
2025 total: 2.6M followers
Melbourne-based creator grew his following by nearly 60% with locally-focused content.
#10. Havea Matangi | @havea_676
Gained: +945K followers
2025 total: 1.8M followers
Queensland creator more than doubled his audience with content managed through Ivy Talent Co.
Food Creators Lead Growth
Three food and lifestyle creators made the rankings:
Athletes vs. Creators
Top Athlete: Oscar Piastri (+2.9M)
Top Creator: Christian Watson (+2.9M)
Top Wildlife Advocate: Robert Irwin (+3.0M)
Data from HypeAuditor, 2025
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