Influencer
MrBeast Opens ‘Beast Land’ Theme Park In Saudi Arabia
YouTuber Jimmy “MrBeast” Donaldson is opening Beast Land theme park in Riyadh, Saudi Arabia, on November 13, with operations continuing through December 27. The temporary installation features custom-designed attractions inspired by Donaldson’s YouTube content, alongside traditional roller coasters and rides.
“I didn’t want this to be like a typical theme park,” Donaldson wrote on X. “I thought of things from first principles and created games I would love to play.”
The park features several original competitive games, including “Tower Siege,” where visitors load balls into real catapults and aim them at 60-foot tubes for points. In “Drop Zone,” six participants stand on trap doors with buttons; the last person to press one gets dropped. “Airmail” challenges players to drop weighted bags onto targets for precision scoring.
Beast Land also promotes what Donaldson describes as “the world’s largest prize wall,” offering merchandise and rewards to successful participants.
Ticketing Structure
The theme park implements a tiered pricing structure with three admission levels. General admission starts at $7, but excludes rides and games. A mid-tier “Beast Mode” ticket priced at $25 includes access to challenges, experiences, games, and three rides. The premium “Beast Mode+” ticket costs $66 and provides unlimited access to all attractions.
Pre-registration is required through the official Beast Land microsite, according to WeBook, the online ticketing platform handling registrations.
Business Context
Beast Land represents Donaldson’s latest business expansion beyond digital content. The theme park is part of a larger collaboration with Riyadh Season, Saudi Arabia’s annual winter festival.
Saudi Gazette previously reported that Donaldson signed a deal with festival organizers in May 2025 to “introduce global attractions such as MrBeast Park and one-of-a-kind challenges debuting for the first time in Saudi Arabia.”
When questioned about the location choice, Donaldson cited his global audience demographics. “A majority of my audience is outside America, and we have a big Middle Eastern fan base,” he said on social media. “Wanted to give them a chance to participate!”
According to Tubefilter, the Saudi connection has drawn scrutiny from some followers, similar to the reactions celebrities faced when they participated in Saudi Arabia’s comedy festival earlier this year.
Beast Land follows a growing trend of digital creators establishing physical destinations for their audiences. Other examples include Unspeakable’s “Bolder” adventure park in Dallas (opened 2022), Chad Wild Clay and Vy Qwaint’s “Spy Ninjas HQ” in Las Vegas (opened 2024), and Dude Perfect’s planned sports-oriented headquarters in Dallas.
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