Matt and Abby Howard, the creator couple behind the social media brand Matt & Abby, sign with Currents Management for representation as they seek to expand their business operations. 

According to The Hollywood Reporter, the Arizona-based influencers aim to develop additional brand partnerships and launch new business ventures while growing their presence in the relationships and parenting content categories.

The Howards maintain a combined audience of 13 million followers across major platforms. Their distribution includes approximately 8 million YouTube subscribers, 5.4 million TikTok followers, and 1.5 million Instagram followers. Their content portfolio includes “The Unplanned Podcast,” which features candid conversations about their lives and guest appearances from figures such as Taylor Lautner and Dr. Daniel Amen.

Creator Background

The high school sweethearts, who met while performing at The Muny outdoor musical venue in St. Louis, married in 2019 and began creating content during the pandemic. Their content documents family life, including the births of their sons Griffin and August, as well as personal experiences such as a recent pregnancy loss at 17 weeks.

Beyond their digital presence, the Howards expand into philanthropy, live events, and organizational partnerships with entities, including St. Jude Children’s Research Hospital and Feeding America.

Currents Management, founded in 2019 by Cameron and Nilou Ajdari, operates as a Los Angeles-based digital-first talent management company. The firm represents approximately 80 content creators with a collective social media reach exceeding 250 million followers.

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