A lifestyle influencer whose feed blends style, faith, marriage, and, more recently, training for the New York City Marathon, Janesha Moore has shifted from chasing sporadic brand deals to building a repeatable revenue engine centered on affiliate marketing and automation. As founder of The Strategic Influencer and a featured speaker at the Manychat Instagram Summit, she teaches creators how to monetize without depending on brand partnerships. 

“I’m all about influencer integrity, authenticity, and serving your community,” she says. “I believe that shows up in affiliate marketing 100%.”

Before going full-time, however, Janesha worked in marketing as a project manager. She committed to content as a business in early 2023 after testing the waters with affiliate platforms such as LTK and the Amazon Influencer Program. “I started learning little by little what kind of money can be made,” she says, describing how early results convinced her to “bet on myself.”

Janesha’s initial plan for Manychat was modest. She signed up to grow an email newsletter. Then a new idea clicked. “I was like, ‘Wait, what if I use this for my affiliate?’” she says. “When I started, it literally took off.” 

That single decision reframed her operation around automations and workflows designed to shorten the distance between a viewer’s interest and a tracked click.

Cracking the Code on Affiliate Revenue

Janesha’s conviction comes from solving a problem that many creators feel. “I was struggling with brand partnerships and I felt like I wasn’t getting seen,” she says. “I thought that was the only way someone could make money.” 

Discovering affiliate marketing changed that calculus. “I felt like I knew a secret that I wanted everybody else to know,” she says. The secret was not a hack so much as a system: consistent content, clear calls to action, and an automation layer that eliminates friction for followers.

By 2023, she had generated more than $20,000 through affiliates while reshaping her content cadence to focus on commerce. The approach lets her promote products she actually uses and believes in, which she says keeps faith with her audience. “I don’t want people to go searching all around the link in bio,” she says. 

The Strategic Influencer: Teaching Creators of Color to Monetize

In 2023, Janesha and co-founder Renee Toms launched The Strategic Influencer to teach creators of color how to build revenue without leaning on brand deals. 

The program’s first cohort ran as a year-long academy with live teaching and self-paced modules. “Our goal is to be able to teach over 10,000, over 100,000 creators how to reach that level of financial freedom through affiliate marketing and being your authentic, true self,” Janesha says.

The origin was characteristically decisive. “We sat there in that room and she said we can do this and let’s launch it,” Janesha recalls of a December planning session. “In January, we did all the recording for the curriculum, and we launched it in February.” The next iteration, she adds, will keep a private academy but offer smaller course pathways with application-only access to the full program.

Inside the Automation: A Simple Flow That Scales

Janesha’s playbook favors repetition over reinvention. She uses a nearly identical automation on every Instagram Reel, Story, and Facebook post. The post includes a clear instruction to comment the keyword “need.” 

She also whitelists common variants, such as “details,” so she does not lose intent. Manychat replies publicly to set expectations (“check your DMs”), then delivers a direct message containing the affiliate link, size notes, and any accessories she mentioned. “I use the same workflow on every post,” she says. “I never switch up.”

The first time she tried it, the results convinced her to keep going. “I posted using automations and I just saw how the post blew up in a way I hadn’t seen before,” Janesha says, recalling a launch for her private community. “That easy access lit something in my brain.”

Training an Audience, Not Gaming the Algorithm

If her system feels simple, the discipline behind it is rigorous. Janesha has trained her audience to expect the same cue every time. “Comment ‘need’ and you will get the link,” she says. “I don’t even switch up the word.” 

That consistency, she argues, is what turns engagement into attributable revenue. “I want to make sure that my audience never has to question where they can get a link from me,” she says.

Janesha rejects the idea that automation undermines the genuine appeal. “I believe that many people talk themselves out of using business tools that will generate revenue,” Janesha says. “Me using a business tool like an automation does not make me less authentic.” 

The message copy itself stays casual and personal: “Red set is linked below with undergarments and accessories. Shop. Xoxo,” she says by way of example. Sometimes she signs off with “love you.”

Measuring What Matters

Janesha runs her operation by the numbers. She reviews delivery, open, and click rates for every automated message. 

Because the flow is standardized, she evaluates Return on Investment mostly at the content level. “Was the hook strong enough? Was the caption clear enough? Was the CTA [Call To Action] in the video clear?” she asks after each post. The metric that ultimately matters is clicks. “You can get it, but not clicking it means I’m not making any money,” she says.

The data story does not end with affiliates. Janesha packages her commission performance into brand-ready case studies. 

“One of the strongest things I can do is go through and see how much money I’m generating for a brand and position myself,” she says. She approaches partners with proof, not pitches: “I’ve already shown what I can do for your company. I’ve already shown why I need you.”

She believes that evidence supports either new campaigns or higher rates.

The Instagram Summit by Manychat: Tangible Tactics Over Pep Talks

At the Instagram Summit by Manychat, Janesha’s session “From Fashion Forward to Financial Freedom” dissected a standard post from hook to CTA. 

Attendees saw her exact workflow and how she interprets the resulting data. “I am very adamant about people walking away with tangible items to implement,” she says. 

During the live chat, she fielded questions on applying the method beyond fashion to categories like cooking or beauty. “You can always set up an automation and put in those keywords without having to be like, hey, you should buy this,” she explains.

Janesha notes that the event’s biggest strength is practicality. “A lot of times at other conferences it could be a lot of motivational talk,” she says. “Manychat Summit is all about tangible strategies and insights that you can implement into your business literally immediately.”

Janesha used the same system to drive attendance. She posted instructions to comment “need” to receive the ticket link and followed up in Stories with automated replies for signups and post-event engagement. 

For future events, she suggested organizers could use automations to deliver templates and resources directly from sessions. “Someone asked me, ‘Can we get the exact template for your workflow?’” she shares. “It would have been awesome if we were able just to send that right out.”

Product Development and Favorite Features

Janesha believes the tools must keep advancing to match creator needs and notes that Manychat generally keeps pace. 

One recent feature she likes is an automatic welcome message that sends a DM when someone follows. “You can introduce yourself and then share links for whatever resources you want to share,” she says. The personal feel of a timely DM, in her view, makes it easier to guide newcomers toward meaningful actions, such as subscribing to a newsletter or exploring a website.

What about creators who think they do not “need” Manychat because they already get engagement? Janesha’s response is blunt. “I think it’s foolish to think that,” she says. “You’re already doing so well. Imagine if you implemented a platform that could double, triple, quadruple.” 

For her, automation is not optional. It is the connective tissue that turns attention into outcomes.

The Plan

Janesha plans to relaunch The Strategic Influencer with flexible, budget-friendly mini-courses alongside an application-only academy. She is also expanding her speaking and teaching calendar. 

The mission stays the same: practical training, creator integrity, and a model that works across niches. “Some people just need to learn a little bit of something,” she says. “We’re really excited to evolve The Strategic Influencer.”

In summary, Janesha’s framework is consistent content, one unchanging keyword, a human-sounding DM, and relentless attention to data. It is also replicable. Builders in any vertical can follow the same steps to shorten the path from discovery to click while preserving trust.

For Janesha, the principle that governs it all is not a tactic but a habit. As she put it: “Consistency is the key. Stick to the plan.”

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