Warby Parker announced a partnership with filmmaker and digital creator Nathaniel Drew to launch the “See With Intention” campaign, a content-driven initiative centered on mindfulness, creativity, and perspective.

The direct-to-consumer eyewear brand will work with Drew to produce content exploring how intentional choices shape daily life. The campaign will roll out in multiple phases over the coming months, according to a press release.

The first phase, “Perspective Shifts,” will feature short films and written reflections created by Drew. The content will explore how intentional choices around focus, information consumption, and creative expression affect daily experiences. Warby Parker eyewear will appear throughout the content, emphasizing comfort, design, and functionality.

The second phase, “Creative Focus,” will spotlight conversations about creativity and mental clarity. Drew will host guided discussions and digital journal prompts that encourage audiences to reconsider their relationship with work, screens, and self-expression. Warby Parker will feature selected community member stories across its digital platforms.

Campaign Components

The partnership will include live virtual events, Q&A sessions, and collaborative content covering creative burnout, intentional routines, and mindful consumption. Warby Parker will use audience engagement insights to inform future storytelling and community initiatives.

“Nathaniel brings a rare depth and honesty to his storytelling,” said Dave Gilboa, co-founder and co-CEO of Warby Parker. “The ‘See With Intention’ campaign is about slowing down, paying attention, and choosing how we engage with the world. Nathaniel’s voice helps communicate that message in a way that feels authentic and human.”

Drew maintains an engaged audience across YouTube, Instagram, and podcasts. His content focuses on personal growth, creativity, mental health, and the exploration of meaning in everyday experiences.

“I’ve always been fascinated by how attention shapes our lives,” Drew said. “This campaign with Warby Parker is an opportunity to invite people to slow down and reflect on how they see the world – literally and metaphorically. It’s about choosing clarity over noise and intention over autopilot.”

The campaign will appear across Warby Parker’s website, email channels, and social platforms, as well as Drew’s content ecosystem.

Checkout Our Latest Podcast