Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven content creators, available exclusively through its mobile app and website, per Dexerto.

The campaign features custom meal combinations from Twitch streamers and YouTubers, including Agent00, Cinna, ExtraEmily, FaZe Lacy, RaKai, Tori, and CookingWithKya. Each bundle can only be ordered through Popeyes.com or the Popeyes mobile app for delivery or in-restaurant pickup and does not appear on in-store menus.

The seven creator bundles feature various combinations of Popeyes chicken products, sides, and sandwiches. The Cinna Bundle includes two Chicken Sandwiches, six boneless wings, Homestyle Mac & Cheese, and Cajun Fries. The ExtraEmily Bundle features a three-piece tenders order, a Spicy Chicken Sandwich, two pieces of Signature Chicken, Homestyle Mac & Cheese, and Cajun Fries.

“The Agent00 Bundle” comes with three pieces of Spicy Signature Chicken, three Classic Tenders, a Spicy Chicken Sandwich, and two regular Cajun Fries. “The Lacy Bundle” includes three pieces of Signature Chicken, six bone-in wings, a Chicken Sandwich, regular Mashed Potatoes, and Homestyle Mac & Cheese.

Promotional Strategy

The launch includes a giveaway of 400 Twitch subscriptions per participating streamer. Popeyes is simultaneously promoting its Build Your Own Bundle (BYOB), which lets customers choose three proteins and two sides for $20 via digital channels.

The campaign’s digital-only ordering requirement generated customer confusion when it launched in August 2025. Cinna addressed the issue on X, writing: “Bro people are going to Popeyes and trying to order this and dming confused please help LMAOOOOO @Popeyes.”

FaZe Lacy encountered similar difficulties during a live Twitch stream when attempting to order his branded bundle in-store. A Popeyes employee stated “No. We never had this promotion,” according to footage shared on X, despite Lacy presenting official promotional materials.

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