Social-first agency Uncovered has appointed Katie Fieldman as Director of Influence, tasking her with leading the agency’s newly formed Influence Division. Fieldman will report to Nina Landale, Uncovered’s Head of Strategy.

The division, branded “Uncovered Influence,” will deliver strategic and executional capabilities across the creator and influencer ecosystem, available as a standalone offering and integrated across social strategy and media optimization.

Fieldman joins from Influencer Marketing agency Coolr, where she served as Client Partner for Social and Influence, working with clients including Samsung, Compare the Market, Deliveroo, Sky, Disney, and Nespresso. She previously held roles as Influencer Consultant at The Romans and Director of Social and Influencer at DDA Global.

“Katie’s depth of experience in influencer marketing, combined with her strategic outlook and proven ability to build high-performing creator campaigns, makes her the perfect partner to help us elevate, scale, and future-proof this new offering,” Landale said.

The appointment follows a period of expansion at Uncovered. The agency reports growing its headcount by more than 50% last year and added clients, including pladis, the owner of McVitie’s, along with Tesco and Nationwide.

“Spearheading the Influence Division is an exciting opportunity to drive more creator-powered success for Uncovered’s growing roster of clients,” Fieldman stated.

Cover photo: Nina Landale & Katie Fieldman
Source: Uncovered

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