Tech

Sprinklr Acquires ViralMoment to Expand Social Listening Into Video, Visual Intelligence

Published on May 29, 2026

Sprinklr has acquired the assets of ViralMoment, an AI-powered social video intelligence and analytics company, expanding its Unified Customer Experience Management platform to process visual and audio content alongside text.

The deal addresses what Sprinklr describes as a growing blind spot in enterprise listening tools. As short-form video now drives the majority of brand engagement on platforms such as TikTok, Instagram Reels, and YouTube, most voice-of-the-customer programs continue to rely primarily on text-based signals, leaving brands without visibility into customer signals embedded in visuals and audio.

Video-Native Analysis

ViralMoment built its technology to analyze social video content frame by frame, processing visuals, audio, and on-screen text. The platform surfaces emerging trends, creative patterns, and cultural narratives as they develop, converting video content into structured customer intelligence.

“We built ViralMoment around the belief that modern social requires a fundamentally different approach to listening to and understanding customers,” said Chelsie Hall, CEO at ViralMoment. “Joining Sprinklr allows us to bring that capability into an enterprise platform built to operationalize those insights at scale.”

Enterprise Integration

Sprinklr says the combined platform will give brands the ability to detect emerging cultural and market trends through video and image analysis, understand why specific content resonates with audiences, capture product feedback expressed visually, and distribute insights across marketing, product, and service teams in real time.

“While short-form video is becoming one of the dominant formats for brand engagement and discovery, most solutions still interpret culture through text,” said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. “We believe that this acquisition allows us to advance our AI-native platform with the ability to ‘see’, interpret, and reason across video, imagery, and audio.”

Sprinklr currently serves more than 1,600 enterprise customers, including Microsoft, P&G, Samsung, and 59% of the Fortune 100, according to the company.