Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April, drew an estimated 125,000 attendees per day to its 25th-anniversary edition and served as a notable activation platform for beauty and skincare brands.
Influencer Marketing analytics platform Traackr tracked beauty and skincare brand activity across nearly 240,000 creators during Weekend 1, recording more than 1,200 creators and 2,100 posts across tracked brands. The analysis, ranked by Traackr’s Brand Vitality Score (VIT), covered April 9 to 12 and drew from creators in the United States, Europe, and Asia, with audiences interested in beauty, fashion, and lifestyle categories.
VIT measures the ability of each piece of content to reach and connect with an audience across three components: Visibility (how many people saw the content), Impact (how many people engaged and how), and Trust (the amount of attention centered on the brand).
Here are the key findings.
Huda Beauty Topped All Tracked Beauty Brands
Huda Beauty ranked first among beauty brands with Coachella-tagged content, generating 4,475 VIT from 137 creators across 211 posts, accumulating 1.8 million engagements and 20.3 million video views at a 2.0% engagement rate.
Traackr attributed the performance to a combination of an invite-only brand activation and content produced by founder Huda Kattan, who holds 81.8 million followers and generated 547 VIT from 3 posts with a potential reach of 172 million. Top-earning creator Priscila Escoto, with 6.37 million followers, produced 2,430 VIT across 19 posts with 1.08 million engagements, covering Huda Beauty’s house activation alongside Revolve and other festival events.
Medicube ranked second at 3,087 VIT, generated by 166 creators across 289 posts, recording 1.6 million engagements and 15.3 million video views. Medicube drew the most creators of any brand in the dataset. Traackr linked the performance to the brand’s Glowtel activation and its status as an official skincare sponsor of the festival. Total all-mentions VIT for Medicube rose 94% week-over-week.
e.l.f. and Neutrogena Round Out the Top Four
e.l.f. Beauty ranked third at 2,374 VIT from 126 creators and 294 posts, generating 1.1 million engagements and 15.6 million video views. Traackr credited a phone-free activation run in partnership with Pinterest for producing highly shareable content. e.l.f.’s total all-mentions VIT increased 55% week-over-week. Creator Abigail Rose, with 283,000 followers, produced 422 VIT across 28 posts with an 11.2% engagement rate through an e.l.f. room tour.
Neutrogena ranked fourth at 2,279 VIT and led all brands in post volume with 369 Coachella-tagged posts across 158 creators, generating 1.2 million engagements and 14.8 million video views. As the festival’s official sun-care partner, Neutrogena recorded a 172% week-over-week increase in total all-mentions VIT.
Rhode Surges on Bieber Collaboration
Rhode ranked fifth at 1,248 VIT from 122 creators and 168 posts, recording 545,100 engagements and 5.5 million video views at a 3.0% engagement rate. Traackr attributed the performance to a Rhode x Biebers collaboration and an invite-only event held during Weekend 1. Rhode’s total all-mentions VIT rose 170% week-over-week across 312 creators and 475 posts. Kylie Cosmetics ranked seventh in Coachella-tagged content at 843 VIT but placed fifth in total all-mentions VIT at 5,846.
Reale Actives Records Highest Engagement Rate
Among all tracked beauty brands, Reale Actives posted the highest engagement rate at 8.0%, generating 244 VIT from 26 creators across 31 posts. Traackr noted the brand surfaced primarily through multi-brand room tour and gifting haul posts rather than a dedicated activation.
Comfort Fashion Displaced Boho Aesthetics in Creator Content
Traackr also tracked two fashion aesthetic categories in Coachella-tagged content and compared year-over-year performance.
Comfort fashion engagements rose 277% year-over-year, from 693,000 in 2025 to 2.6 million in 2026, while video views increased 86%. Boho fashion engagements fell 75% over the same period, declining from 6.2 million to 1.6 million, despite creator and post volume remaining largely stable year-over-year. Traackr noted that the drop in boho engagement occurred without a corresponding drop in creator or post count, indicating a shift in audience response rather than reduced brand or creator investment in the aesthetic.
Justin Bieber’s set generated the most-discussed performance of Weekend 1 across the dataset, drawing 101 million engagements and 947 million video views from 10,769 creators. Within that conversation, 911 creators used nostalgia-related language alongside Bieber and Coachella content, generating 2.6 million engagements and 22.7 million video views.
The full Coachella Weekend 1 beauty dataset covered more than 1,200 creators and 2,100 posts across tracked brands.
Image source: Traackr Follow this link for more information
Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.
Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April, drew an estimated 125,000 attendees per day to its 25th-anniversary edition and served as a notable activation platform for beauty and skincare brands.
Influencer Marketing analytics platform Traackr tracked beauty and skincare brand activity across nearly 240,000 creators during Weekend 1, recording more than 1,200 creators and 2,100 posts across tracked brands. The analysis, ranked by Traackr’s Brand Vitality Score (VIT), covered April 9 to 12 and drew from creators in the United States, Europe, and Asia, with audiences interested in beauty, fashion, and lifestyle categories.
VIT measures the ability of each piece of content to reach and connect with an audience across three components: Visibility (how many people saw the content), Impact (how many people engaged and how), and Trust (the amount of attention centered on the brand).
Here are the key findings.
Huda Beauty Topped All Tracked Beauty Brands
Huda Beauty ranked first among beauty brands with Coachella-tagged content, generating 4,475 VIT from 137 creators across 211 posts, accumulating 1.8 million engagements and 20.3 million video views at a 2.0% engagement rate.
Traackr attributed the performance to a combination of an invite-only brand activation and content produced by founder Huda Kattan, who holds 81.8 million followers and generated 547 VIT from 3 posts with a potential reach of 172 million. Top-earning creator Priscila Escoto, with 6.37 million followers, produced 2,430 VIT across 19 posts with 1.08 million engagements, covering Huda Beauty’s house activation alongside Revolve and other festival events.
Medicube ranked second at 3,087 VIT, generated by 166 creators across 289 posts, recording 1.6 million engagements and 15.3 million video views. Medicube drew the most creators of any brand in the dataset. Traackr linked the performance to the brand’s Glowtel activation and its status as an official skincare sponsor of the festival. Total all-mentions VIT for Medicube rose 94% week-over-week.
e.l.f. and Neutrogena Round Out the Top Four
e.l.f. Beauty ranked third at 2,374 VIT from 126 creators and 294 posts, generating 1.1 million engagements and 15.6 million video views. Traackr credited a phone-free activation run in partnership with Pinterest for producing highly shareable content. e.l.f.’s total all-mentions VIT increased 55% week-over-week. Creator Abigail Rose, with 283,000 followers, produced 422 VIT across 28 posts with an 11.2% engagement rate through an e.l.f. room tour.
Neutrogena ranked fourth at 2,279 VIT and led all brands in post volume with 369 Coachella-tagged posts across 158 creators, generating 1.2 million engagements and 14.8 million video views. As the festival’s official sun-care partner, Neutrogena recorded a 172% week-over-week increase in total all-mentions VIT.
Rhode Surges on Bieber Collaboration
Rhode ranked fifth at 1,248 VIT from 122 creators and 168 posts, recording 545,100 engagements and 5.5 million video views at a 3.0% engagement rate. Traackr attributed the performance to a Rhode x Biebers collaboration and an invite-only event held during Weekend 1. Rhode’s total all-mentions VIT rose 170% week-over-week across 312 creators and 475 posts. Kylie Cosmetics ranked seventh in Coachella-tagged content at 843 VIT but placed fifth in total all-mentions VIT at 5,846.
Reale Actives Records Highest Engagement Rate
Among all tracked beauty brands, Reale Actives posted the highest engagement rate at 8.0%, generating 244 VIT from 26 creators across 31 posts. Traackr noted the brand surfaced primarily through multi-brand room tour and gifting haul posts rather than a dedicated activation.
Comfort Fashion Displaced Boho Aesthetics in Creator Content
Traackr also tracked two fashion aesthetic categories in Coachella-tagged content and compared year-over-year performance.
Comfort fashion engagements rose 277% year-over-year, from 693,000 in 2025 to 2.6 million in 2026, while video views increased 86%. Boho fashion engagements fell 75% over the same period, declining from 6.2 million to 1.6 million, despite creator and post volume remaining largely stable year-over-year. Traackr noted that the drop in boho engagement occurred without a corresponding drop in creator or post count, indicating a shift in audience response rather than reduced brand or creator investment in the aesthetic.
Justin Bieber’s set generated the most-discussed performance of Weekend 1 across the dataset, drawing 101 million engagements and 947 million video views from 10,769 creators. Within that conversation, 911 creators used nostalgia-related language alongside Bieber and Coachella content, generating 2.6 million engagements and 22.7 million video views.
The full Coachella Weekend 1 beauty dataset covered more than 1,200 creators and 2,100 posts across tracked brands.
Image source: Traackr
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