Influencer

Aaron Parnas On His Rise As A News Creator

Aaron Parnas’ career development wasn’t typical—a legal prodigy who started college at 14 and law school...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Strategy

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

Technology

How inStreamly is Helping Brands and Creators Capitalize on Audience Attention in Gaming

inStreamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at...

Technology

Illuminate Social: Payment Tech Making Creator Management More Transparent

Payment information typically lives behind closed doors in talent management, with creators often left wondering when—and...

Technology

How Amaze Scales Commerce Tools for Millions of Creators

Amaze has built a commerce platform serving over 13 million creator storefronts and processing visits from...

Influencer

Sandie Cameron On The Psychology Of Creating Community Through Character Work

Sandie Cameron has built her following not by chasing viral moments, but through developing relatable personalities...

Agency

2btube: Platform Services And Financial Tools For Spanish-Speaking Creators

The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...

Brand

Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs

Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...

Platform

LTK Reinforces C-Suite To Drive $5B Creator Commerce Platform Forward

Creator commerce platform LTK has announced two C-suite appointments as the company celebrates its 14th anniversary....

Technology

How VwD’s AI Platform Makes Creator Partnerships Safe For Brands

VwD has built an AI platform that makes creator vetting faster, more thorough, and more reliable....

Technology

Flagship Shuts Down E-Commerce Platform, Pivots To Creator Search Engine

Creator technology firm Flagship pulled the shutters on its e-commerce marketplace, with July 16 marking the...

Technology

SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms

SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...

Commentary

Creator Burnout Crisis: Research Shows 52% Experiencing Burnout, 37% Consider Leaving The Industry

New research from creator-first social agency Billion Dollar Boy reveals burnout has emerged as a significant...

Brand

Ashvin Melwani On How Obvi Built A Creator Community Moat That Drives $100 Million In Supplement Sales

Supplement brand Obvi has systematically transformed 2,000 creators and a 100,000-member Facebook community into a defensive...

Technology

How Can Creators Protect Their Rights In The ‘Ownership Economy’?

For Benjamin Woollams, founder and CEO of TrueRights, a company that provides digital rights management technology...

Commentary

Strategic Vision: Co-Founder And CEO Ben Lee On Why The Business Of Creativity Joined Whalar Group

The acquisition of The Business of Creativity by Whalar Group, announced in late May, combines educational...

Platform

Substack Enhances Live Video Platform With Suite Of New Tools

Substack has unveiled significant upgrades to its live video capabilities, introducing new features designed to simplify...

Commentary

Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims

Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...

Influencer

Full-Time Job, Part-Time Fame: The Path To Creator Success with Kevin Norman

For many creators, achieving success means quitting their day jobs, going all-in, and riding the algorithm...

Technology

Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...

Agency

Inside The Node’s Transparency First Approach To Influencer Marketing

The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...

Technology

Gushcloud Acquires Wizdeo’s MCN Asset In Paris To Expand Global Creator Monetization Footprint

Creator and IP management & licensing company Gushcloud International has acquired the multi-channel network (MCN) asset...

Influencer

‘Famous Before 18’: Now It’s Avia Colette’s Turn To Give Advice To The New Generation

When Avia Colette took the stage at VidCon 2025 for the “Famous Before 18” panel, it...

Talent Collectives

Shine Talent Group’s Jess Hunichen Advocates For Creator Value

In 2015, Jess Hunichen, hailing from Australia, met Emily Ward in Toronto through a mutual friend...