All posts tagged "Creators"
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Commentary
Later And Mavely Launch “Swipe Up” Summit To Bridge Creator Economy With Real-World Commerce
October 23, 2025Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3...
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Commentary
Brand Safety And Suitability Drive Growth In Creator Marketing
October 22, 2025Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety...
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Brand
Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners
October 22, 2025Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...
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Agency
How GZ Publicity Helps Creators Keep Their True Voice In A Metrics-Driven Industry
October 17, 2025GZ Publicity, founded in 2018 and transitioning to full-time operations in 2025, specializes in providing public...
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Technology
MrBeast, Vyro Launch Clipping Marketplace For Creators
October 16, 2025YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators...
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Commentary
Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors
October 15, 2025The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...
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Technology
Greta Dunne’s Marker Video Targets Marketers Seeking True Consumer Voices
October 14, 2025Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real...
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Commentary
Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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Technology
Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness
October 13, 2025Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...
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Brand
Gap Inc. Unveils Cross-Brand Creator Program
October 9, 2025Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...
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Agency
Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands
October 8, 2025A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...
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Commentary
Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
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Commentary
The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts
October 7, 2025Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...
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Influencer
MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements
October 7, 2025MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...
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Strategy
Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch
October 2, 2025Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...
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Technology
Raptive Launches Framework To Shield Creators From AI Scraping
October 1, 2025Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...
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Strategy
Castmagic Acquires Flowsend To Enhance AI Content Creation Tools
October 1, 2025Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...
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Strategy
Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition
October 1, 2025Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...
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Technology
Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership
October 1, 2025Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...
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Technology
Chirp: Reimagining Creator Monetization Without Subscription Fees
September 29, 2025Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue...
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Commentary
Creators Call For Support During House Small Business Committee Hearing
September 29, 2025Content creators testified before the House Committee on Small Business on September 17, highlighting the unique...
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Platform
OnlyFans Ex-CEO Raises $2.7M For New AI-Powered Creator Platform Allowing Adult Content
September 26, 2025Former OnlyFans CEO Amrapali Gan has secured funding for Vylit, a new creator platform that will...
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Commentary
YouTube Travel Content Sees 64% Growth As Creators Dominate Category
September 25, 2025Travel category videos on YouTube recorded a 64% growth in the second quarter of 2025, significantly...
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Talent Collectives
UK Cross-Party Group For Creators Launches As Sector Delivers £2.2B To Economy
September 25, 2025A dedicated All-Party Parliamentary Group (APPG) has been launched to represent UK creators as research shows...
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Strategy
Future Launches Creator Network Across Marie Claire, Sister Brands Amid Site Traffic Decline
September 24, 2025Global specialist media company Future has introduced a new creator-led content initiative called “Collab,” which spans...
