Brand

Popeyes Launches Limited-Time Streamer Meals With Agent, Cinna, ExtraEmily In Week-Long Digital Promotion

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven...

Influencer

Jon Youshaei On Building The Infrastructure Creators Avoid But Can’t Afford To Ignore

For more than a decade, Jon Youshaei has helped creators understand how platforms work. Now, he...

Agency

How Girl Socially Turns Personality-Driven Marketing Into Growth For Creators & Female-Led Brands

Founded in 2021, Girl Socially is based in North Carolina and operates as a dual-model agency...

Platform

Patreon Casts Comedian As Mob Boss Santa In Creator-Led Holiday Campaign

Patreon launched its first holiday gifting campaign on December 1, featuring comedian Stavros “Stavvy” Halkias as...

Agency

JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy

For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...

Strategy

The SuperHeroes X Lenovo Collaboration: How Creator-Led Production Became A Global Brand Engine

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use...

Talent Collectives

G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...

Talent Collectives

News Creator Corps: The Nonprofit Turning Creators Into Trusted Messengers

News Creator Corps (NCC) is a U.S. nonprofit that invests in digital creators who have already...

Brand

Pocket.watch Reveals Full ‘Rabbit Hole’ Cast Including Josh Peck, Collins Key, Sofie Dossi

Pocket.watch announced the complete cast of “Rabbit Hole,” its 10-episode variety series premiering on Hulu in...

Technology

Kartel Partners With InVideo, Plaud For AI Video Competition For Creators With $20K In Prizes

Creative engineering company Kartel has launched the Plaud PRO:AM Prompetition in partnership with AI video creation...

Talent Collectives

Digital Management Company MADE BY ALL Launches Creative Studio for the Creator Economy

Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio...

Strategy

Andrew Perlman’s Creator Economy Playbook: How Recurrent Ventures Turned M&A Into A Media Reinvention Engine

Andrew Perlman says he doesn’t chase headlines. He builds ecosystems. As co-founder and CEO of Recurrent...

Strategy

Loti’s Luke Arrigoni On Why Digital Identity Is The Next Big Strategy Play For Creators

What happens when a creator loses control of their likeness?  That question drives Luke Arrigoni, founder...

Agency

Alora Society’s Kahlea Wade On Why Influencer Representation Needs A Relationship-First Model

Kahlea Wade built Alora Society to bring intention back to influencer representation. As founder and CEO,...

Strategy

Partnership Between GM, Portal A, and Good Good Golf Sparks Creator-Led 10M-View Off-Road Golf Series

General Motors partnered with Good Good Golf and production company Portal A to promote the all-electric...

Technology

AsqMe Shuts Down After Failing To Find Buyer Despite Creator Adoption

AsqMe has begun winding down operations after failing to secure a strategic buyer for its AI-powered...

Commentary

Australian Football League Shifts To Creator-Led Content Strategy With Major Media Restructure

The Australian Football League (AFL) is restructuring its media operations to prioritize external content creators and...

Strategy

Popfly Launches Free Creator Marketing Platform For Small Businesses

Popfly announces “Popfly Local,” a free platform giving small retailers and storefronts access to its creator...

Strategy

How CreatorIQ Found That Creator Buzz Can Predict Sports Champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before...

Brand

How EssentiallySports Built A $25M Sports Media Brand From A College Dorm Room

EssentiallySports began as a college project with $100 and a shared obsession for sports. Today, it’s...

Technology

Raptive Draws A Line On AI Scraping As Creators Fight For Control Of Their Work

As artificial intelligence tools sweep across the internet, Raptive is taking a stand. The company, which...

Agency

SuperHeroes Expands Creative Universe With LOIS, A Human-Crafted Answer To The AI Boom

When Rogier Vijverberg co-founded SuperHeroes in 2009 in Amsterdam, his idea was simple but contrarian: save...

Commentary

Creator-Led Fundraising Gains Momentum As Traditional Charitable Giving Shows Signs Of Strain

American charitable giving reaches record highs in total dollars, yet fewer people contribute to nonprofits even...

Commentary

Creator Platform Stan Announces Annual Award Winners For Community Leaders, Rising Stars

Creator platform Stan announced the winners of its annual 25 in 25 Awards, honoring creator-entrepreneurs across...

Technology

Streamlabs’ ‘Stream Shift’ Lets Creators Take Their Audience Anywhere

When live streaming first emerged, creators were often tethered to their desks by wires, monitors, and...