Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Technology

Famous Birthdays Teams Up With Pixability To Connect Advertisers With Rising Creators

Famous Birthdays and tech company Pixability announced a new partnership that integrates the former’s “velocity” data...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Brand

PUBG Mobile Launches $6 Million Global Creator Program

South Korean video game publisher KRAFTON has announced the global launch of its Next Star Global...

Agency

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...

Brand

Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Technology

Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift

Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...

Platform

Patreon Surpasses $10 Billion In Creator Payments

Patreon announced that creators on its platform have received more than $10 billion in payments from...

Influencer

Aaron Parnas On His Rise As A News Creator

Aaron Parnas’ career development wasn’t typical—a legal prodigy who started college at 14 and law school...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Strategy

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

Technology

How inStreamly is Helping Brands and Creators Capitalize on Audience Attention in Gaming

inStreamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at...

Technology

Illuminate Social: Payment Tech Making Creator Management More Transparent

Payment information typically lives behind closed doors in talent management, with creators often left wondering when—and...

Technology

How Amaze Scales Commerce Tools for Millions of Creators

Amaze has built a commerce platform serving over 13 million creator storefronts and processing visits from...

Influencer

Sandie Cameron On The Psychology Of Creating Community Through Character Work

Sandie Cameron has built her following not by chasing viral moments, but through developing relatable personalities...

Agency

2btube: Platform Services And Financial Tools For Spanish-Speaking Creators

The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...

Brand

Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs

Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...

Platform

LTK Reinforces C-Suite To Drive $5B Creator Commerce Platform Forward

Creator commerce platform LTK has announced two C-suite appointments as the company celebrates its 14th anniversary....

Technology

How VwD’s AI Platform Makes Creator Partnerships Safe For Brands

VwD has built an AI platform that makes creator vetting faster, more thorough, and more reliable....

Technology

Flagship Shuts Down E-Commerce Platform, Pivots To Creator Search Engine

Creator technology firm Flagship pulled the shutters on its e-commerce marketplace, with July 16 marking the...

Technology

SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms

SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...