South Korean video game publisher KRAFTON has announced the global launch of its Next Star Global Creator Recruitment (NSGCR) program for “PUBG Mobile,” committing $6 million to support content creators worldwide. The initiative, now active across eight regions, aims to bolster the game’s creator ecosystem regardless of follower count.

According to Esports Insider, the program has already distributed $3.5 million since its inception in 2021. With this expansion, NSGCR now covers MENA, Western Europe, North America, Eastern Europe, Southeast Asia, South Asia, Latin America, and Africa.

Eligibility criteria include publishing two PUBG Mobile videos within the past three months, agreeing to the terms of service, and following regional guidelines.

Participants receive exclusive in-game rewards, special titles, beta access to unreleased content, and future collaboration opportunities. The program also features annual awards beyond the $6 million prize pool to recognize creators making standout contributions.

KRAFTON’s Growth Strategy

The creator initiative aligns with KRAFTON’s broader business momentum. The company recently reported record-high revenue of KRW 1.54 trillion (~$1.15 billion) for the first half of 2025, with operating profit reaching KRW 703.3 billion (~$524 million).

PUBG Mobile continues to drive KRAFTON’s mobile business performance through high-engagement content and strategic collaborations. The company’s mobile platform generated KRW 960 billion (~$716 million) in the first half of 2025.

Content creators joining the program can leverage several upcoming events, including the PUBG Mobile Global Championship 2025. KRAFTON also plans collaborations with luxury carmaker Bugatti and K-pop group aespa in the second half of 2025.

Interested creators can apply through the official Creator Hub page on the PUBG Mobile website or join the program’s Discord community for additional information and support.

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