Video business platform Vimeo announced that it has entered into a definitive agreement to be acquired by tech conglomerate Bending Spoons in an all-cash transaction valued at approximately $1.38 billion.

Under the terms of the agreement, Vimeo shareholders will receive $7.85 per share in cash, representing a 91% premium over Vimeo’s 60-day volume-weighted average share price as of market close on September 9, 2025. The transaction, unanimously approved by Vimeo’s Board of Directors, is expected to close in the fourth quarter of 2025, subject to customary closing conditions, shareholder approval, and regulatory clearances.

“After a disciplined review of strategic alternatives, the Board unanimously determined that this all-cash transaction delivers compelling, certain value to Vimeo shareholders and positions the company to accelerate its strategic roadmap as part of Bending Spoons,” Glenn H. Schiffman, Chairman of the Board, said in a press release.

Upon completion of the transaction, Vimeo will become a privately held company and its capital stock will no longer be listed on any public stock exchange. The company does not expect to hold an earnings call for the third quarter of 2025, but plans to release written third-quarter earnings results in accordance with SEC rules.

The Vision

Bending Spoons, which has served a billion people globally through its suite of digital technology businesses, including Evernote, Meetup, komoot, Remini, and WeTransfer, sees Vimeo as a strategic addition to its portfolio.

“We’re looking forward to welcoming Vimeo into the Bending Spoons portfolio,” said Luca Ferrari, Bending Spoons co-founder and CEO. “Vimeo is a pioneering brand in the video space, serving a passionate, global community of creators and businesses.”

Ferrari emphasized that Bending Spoons acquires companies with the expectation of owning and operating them indefinitely. After closing, the company plans to make “ambitious investments in the U.S. and other priority markets, and all key areas of the business spanning both the creator and enterprise offerings.”

Creator Economy M&A Activity

The acquisition comes amid a surge in creator-economy M&A activity. According to a recent report by Quartermast Advisors, transaction volume in the first half of 2025 jumped 73% year-over-year, with 52 deals completed. The global creator-economy market is estimated at US$192 billion, growing at roughly 22.5% CAGR, based on data cited from Exploding Topics. 

Software companies are the most sought-after acquisition targets (26.9% of deals), followed by media properties (19.2%), then agencies and talent management firms (each ~13.5%).

Vimeo’s Position

Founded in 2004, Vimeo spun off from IAC (InterActiveCorp) in 2021, becoming an independent, publicly traded company. Since then, the company has faced market challenges, losing nearly 90% of its market value, prompting leadership to consider strategic options.

Philip Moyer, Vimeo CEO, expressed optimism about the acquisition: “Bending Spoons has tremendous respect for the Vimeo team, our customers, and the creator community we serve. Luca and his team are committed to expanding our product across all segments: Self-Serve, OTT/Vimeo Streaming, and Vimeo Enterprise.”

Skadden, Arps, Slate, Meagher & Flom LLP are serving as legal advisors to Vimeo, with Allen & Company LLC as financial advisors. Latham & Watkins LLP is serving as legal advisor to Bending Spoons, while J.P. Morgan and Wells Fargo acted as joint lead financial advisors and BNP acted as financial advisor.

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