Strategy

Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards

Creator content now accounts for 44% of paid media creative on average, according to new research...

Tech

Hummingbirds CEO Emily Steele Is Using Grocery Receipts to Solve Creator Attribution at Retail

Can a creator with a few thousand followers drive a stranger into a grocery store? Emily...

Tech

Hummingbirds Launches In-Store Purchase Tracking for Creator Campaigns at Target, Walmart, and More

Hummingbirds, a community-powered retail platform, launched Offers, a product that ties creator-driven content directly to verified...

Brand

Forbes Launches Creator Network to Pair Brand Credibility With Social-First Storytelling

Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content...

Talent Collectives

At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators

For most of its history, Cannes Lions belonged to consumer brands, celebrity talent, and the agencies...

Brand

Polymarket Reportedly Paid Creators to Post Fake Betting Videos Showing Fabricated Wins

The Wall Street Journal (WSJ) has published an investigation finding that prediction market platform Polymarket paid...

Commentary

Music Licensing Gaps Widen as Brands Scale Content Across Platforms, Research Shows

Brands are producing more content, distributing it across more channels, and doing so faster than ever....

Tech

How Circle Built an AI to Run Creator Businesses From the Inside Out

The most profitable creators on Teachable weren’t the ones with the biggest audiences. They were the...

Agency

CAA Signs Betches as Media Brand Looks Beyond Social & Podcasts

Creative Artists Agency (CAA) has signed women-focused digital media and entertainment brand Betches for representation across...

Talent Collectives

Digital Creator Firm Link Management Promotes Julia Gosden, Sarah Halper to VP Roles

Digital creator talent firm Link Management has promoted Senior Talent Managers Julia Gosden and Sarah Halper...

Tech

CreatorOS’s Tim Mitchell: Brands Are Still Spending on Scale When the Hook Decides Performance   

In two-thirds of sponsored creator posts, viewers stop watching before the three-second mark. Tim Mitchell has...

Tech

Raptive Launches AI Unit, Acquires AlchemyAI to Monetize Creator Expertise for Brands

Raptive announced the launch of Raptive Intelligence, a new business unit designed to package creator content...

Tech

Workweek Built a Platform to Show What B2B Creator Trust Is Actually Worth

A campaign that registered as a 0.03x return on clicks turned out to be 8x when...

Technology

Brands Are Reporting on a Fraction of Their Video Data. Plot Raised $14M to Fix That

The most influential brand content on social video right now is content brands cannot see. Existing...

Influencer

Inside Chorus, The Nonprofit Civic Creators Built Because Nobody Else Would  

For most of the decade Brian Tyler Cohen spent building one of the most-watched independent political...

Influencer

Sweetgreen Handed 500 Creators Its Biggest Menu Launch and Told Them to Be Honest

sweetgreen’s biggest menu launch in its near 19-year history did not come with a script. The...

Agency

Sundial Media Launches Creator Agency THEIA, Names Society 18 Founder Pamela Zapata as Head

Sundial Media & Technology Group (SMTG) has launched THEIA, a creator marketing agency designed to help...

Tech

Bumper Opens Podcast Analytics Dashboard to All Creators With Free Tier

Podcast data firm Bumper is opening its analytics dashboard to all creators through a new free...

Talent Collectives

Ex-Wheelhouse CSO Ed Simpson Exits After 15 Years to Launch Creator-Focused Investment Company

Ed Simpson, who served as Chief Strategy Officer at “Calabasas Confidential” producer Wheelhouse, has left the...

Agency

Talent Veterans Behind Main Character Want Brands to Stop Buying Celebrity and Start Buying Culture

Courtney Worthman and Stacey Gersten built their careers along parallel paths that converged at a talent...

Commentary

Bipartisan Bill Would Grant Artists Federal Protection Against AI-Style Impersonation

Three members of Congress introduced legislation on June 3 that would establish a new federal right...

Influencer

What Brands Keep Getting Wrong About Creators, According to the Professor Who Studies Both Sides

In marketing circles, the word “influencer” has a reputation problem. Not just with consumers, but with...

Commentary

House Bill Would Require Disclaimers on Influencer Content Funded by Political Committees

Representative Mark Takano (CA-39) introduced the “Promoting Authenticity with Influencer Disclaimers Act” (PAID) on June 2,...

Tech

Ch@mobile Is Bringing Creator Culture to Wireless

Ch@mobile is launching a creator-led wireless platform that aims to turn mobile plans into fan memberships,...

Strategy

Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens

Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...