The Now Agency, the creator-led marketing firm under Reign Maker Group, has named Kevin King as President. King previously served as Global Practice Chair of Edelman Digital and later held the Chief Revenue Officer role at Viral Nation, as well as executive leadership positions at MediaMonks.

King joined Reign Maker Group as Chief of Staff before his responsibilities expanded to include the new President title at The Now Agency and Chief Communications Officer at Reign Maker Group. He will oversee agency growth, client partnerships, strategic initiatives, and operational expansion, working alongside co-founders Gabe Feldman and Jonathan Chanti.

“Kevin’s appointment as President of The Now Agency and Chief Communications Officer of Reign Maker Group marks a defining moment in the evolution of our business,” Chanti said in a press release. “His expanded leadership role positions both organizations to continue building what’s next for brands, creators, and the future of the Creator Economy.”

Feldman framed the hire around a shift in where competition for attention now happens. “Brands are no longer competing within media channels. They’re competing inside recommendation engines, social algorithms, and creator ecosystems,” he said. “Kevin has spent his career helping organizations navigate industry shifts like these.”

King described the same shift from the audience side. “The way people discover, engage with, and trust brands has fundamentally changed,” he said. “The Now Agency has built a powerful model around creators, content, and community, and I’m excited to help expand that vision.”

The Now Agency launched in June 2025 and has since signed clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment, 21Shares, and Playstudios/Tetris. The firm operates out of New York, Los Angeles, and Toronto, and positions creators as one part of a broader strategy spanning owned channels, platform-native content, and measurement frameworks. Feldman has described the pitch to brands as treating creator marketing as “a full-funnel system” rather than a series of one-off transactions, using technology and AI to scale output “without losing the human connection that builds trust.”

Reign Maker Group operates as a holding company across talent representation, brand partnerships, and content development, with The Now Agency among its specialist agency businesses.

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