SuperOrdinary, a Los Angeles-based brand accelerator and creator-led commerce agency, is inviting creators, operators, and partners to participate in a private investment round in the company through a private placement offering it expects to be its last before pursuing an IPO.

According to the company’s announcement, participants in the offering will receive a 7% annual dividend and the option to convert holdings into equity at a 25% discount to a future IPO price. The minimum investment is $5,000. 

The offering is restricted to accredited investors under Rule 506(c) of Regulation D, with Digital Offering serving as broker-dealer of record. A webinar covering additional details is scheduled for May 6 at 11:00 a.m. ET.

SuperOrdinary reported $244 million in revenue in 2025 and projects $300 million in revenue with a 41% gross margin in 2026. The company works with brands including Disney, Farmacy, OLAPLEX, Touchland, Amore Pacific, and H&M, operating primarily through platforms including TikTok Shop and Tmall. SuperOrdinary says it works with more than three million creators and affiliates worldwide.

Market Context

CEO and founder Julian Reis cited TikTok Shop’s reported $15 billion in U.S. annual sales in 2025 as a benchmark for the platform’s growth potential. “If TikTok Shop follows the same trajectory as social selling on China’s Douyin, which has exploded since it launched in 2020, sales could reach $50 billion or more by 2028,” Reis said.

Reis framed the shareholder program as an alignment mechanism between the company and its creator base. “Creators aren’t just the marketing channel anymore, they are the infrastructure of modern commerce,” he said. “Now, through ownership, we’re working to better align the people driving growth with the value they create.”

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