Digital Brand Architects (DBA) has signed lifestyle creators Shannon Hart and Mya’Danielle Smith, both of whom have built audiences partly through their marriages to professional athletes, as part of the talent management firm’s continued push into female entrepreneur representation (Variety).

Hart, a registered nurse and mother of twin boys, is married to New York Knicks guard Josh Hart. She has built a following around family, beauty, wellness and sports culture content, and has become a recognizable voice within the extended Knicks and NBA community.

Smith, based in Philadelphia, works across real estate, sports, fashion, design and community leadership. She gained wider visibility in sports circles earlier this year after marrying Philadelphia Eagles wide receiver DeVonta Smith.

The signings extend a run of additions to DBA’s roster in the sports and lifestyle space, including London-based creator Cherry Beagles, co-founder of the women’s sports and culture platform 400 Club, along with Gracie Kramer, Vic Jacobi, Treasure Wilson and Madison Appel.

Earlier this month, DBA acquired boutique talent management firm V1sion Ventures, founded by creator Alina Benun in 2022, bringing over Benun’s roster, which includes lifestyle creator Leigh Soriano, music artist Chelsea Jordan and Philadelphia Eagles linebacker Zack Baun, along with her team of three talent managers and two additional staff. That acquisition followed DBA’s 2022 purchase of golf marketing firm Digital Golf Collective and its 2015 launch of merchandise venture Digital Brand Products.

DBA CEO Raina Penchansky framed the company’s approach to talent when the V1sion deal was announced this month: “From the beginning, DBA has believed that creators are entrepreneurs who deserve partners that can help them build enduring businesses.” Active since 2010 and acquired by United Talent Agency in 2019, DBA has positioned itself as an early mover in linking creators’ social media followings to consumer products and corporate partnerships.

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