Tiltify, a creator-driven fundraising platform, has launched the Creator Impact Honors, a new annual awards program judged on measurable impact rather than audience size or dollars raised.

An eight-person independent jury will select the honorees. The panel includes Glenn Gamboa, Philanthropy News Editor at The Associated Press; Herman “Art” Taylor, President and CEO of AFP Global; Tim Sarrantonio, Chair of the Fundraising Effectiveness Project; Monica Khan, Senior Advisor on the Creator Economy at McKinsey & Company; Matt Fitzgerald, co-founder of Create on Purpose and a co-organizer of the #TeamTrees, #TeamSeas, and #TeamWater campaigns; Mary Kish, Head of Community at Twitch; creator Matthew Patrick, known as MatPat, whose campaigns have raised nearly $7 million for charity; and Shane and Hannah Burcaw of the channel “Squirmy and Grubs,” whose nonprofit has donated more than $1.5 million in adaptive equipment.

Nominations opened September 9 and are open to creators on any platform, regardless of whether they have fundraised through Tiltify. Eligible campaigns ran between July 1, 2025, and June 30, 2026. The program includes 20 competitive honors across six categories, including “Storytelling for Impact,” “Small-But-Mighty Fundraiser,” “Livestream Impact Award,” “Collaborative Campaign of the Year,” and “Behind-the-Scenes Impact Award,” plus a curated “Creators to Watch” list of roughly a dozen emerging creators. Most categories combine data with jury judgment, while two will be decided by public vote. The top honor is “Impact Creator of the Year.” Tiltify will announce the full 2026 Creator Impact Class on October 27.

Every nominee must tie fundraising to a legitimate, named charitable organization or cause, and campaigns cannot contain materially misleading claims about where funds went.

“The average creator campaign on Tiltify raises $1,300, and a lot of the creators behind those campaigns finish wondering if it mattered,” said Michael Wasserman, co-founder and CEO of Tiltify, in a press release. “It did. That’s about 30 new donors a charity didn’t have yesterday, and most of them gave because someone they trust asked them to. We built the Honors to recognize that kind of impact, not just the creators with the biggest audiences.”

Art Taylor, who spent 24 years as President and CEO of the BBB Wise Giving Alliance before joining AFP Global, said the jury applies the same standards to creators that traditional charitable evaluators apply to institutions. “Creators have become a front door to giving for millions of people, and that means they deserve the same rigor we bring to any serious charitable effort, real scrutiny of outcomes, and real recognition when the impact is there,” he said.

The launch follows a year of rapid growth in creator-led giving on Tiltify’s platform. The company reported in January that creator-led campaigns raised more than $100 million in 2025, a 46% increase over the prior year, with 1.2 million unique donors contributing. That report included campaigns such as the #TeamWater effort, which drew more than 10,000 creators across 144 countries to raise $41.7 million for WaterAid. Tiltify said at the time that campaign frequency and audience engagement predicted fundraising success more strongly than follower count, a finding that lines up with the new honors’ stated focus on impact over reach.

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