Brands opened negotiations for a single sponsored video at a median of $433, while deals negotiated by Ames Create closed at a median of $1,250, according to data the independent creative studio compiled from 124 brand deal conversations between February 2024 and October 2026.
Ames Create, whose team negotiates brand deals for creators, pulled the figures from its own email and deal log. Of the 124 conversations, 101 carried a cash price the studio could count. Each reported figure pools at least three deals from at least two creators, and no individual brand or creator is named.
What Brands Pay, and What They Start With
For a single sponsored video, closed deals ranged from $250 to $4,000 across 10 deals, with $1,250 as the median. Brands’ opening offers across nine videos ranged from $50 to $1,000, with a median of $433. When Ames Create’s team made the first quote on a video, that figure ranged from $600 to $8,000 across 33 videos, with a median of $2,100.
The studio frames a brand’s opening number as a starting point rather than a ceiling: across eight offers for comparable work, what a brand named first came out to a median of 27% of the creator’s quote, and deals that closed landed 11% to 33% below that initial quote.
Per-View Pricing Diverges From Rate Guides
Ames Create compared its own data against published rate guides for a sponsored Instagram Reel, which it said put per-1,000-view pricing at $15 to $35, citing agreement between Modash and Karat. In the brands’ own pricing within Ames Create’s deals, that figure was $7 to $10 per 1,000 views, drawn from three brands across what the studio described as offered, targeted, or signed figures. Measured against views videos actually delivered, three campaigns Ames Create tracked paid $1.55 to $4.72 per 1,000 views, a result the studio attributed to videos outperforming the view counts their fees were set against.
Monthly and Livestream Deals
Across 10 multi-month campaigns that closed, monthly pay ranged from $2,667 to $15,000, with a median of $6,750. Across 15 campaigns Ames Create’s team quoted over the same period, the median ask was $8,000 a month. Livestream and event sponsorships closed at $2,500 to $15,000 across five sponsorships, with a median of $8,000.
Methodology: Ames Create said it separates figures into three categories that it does not mix: what a brand ultimately agreed to in writing, what its team asked for as a first quote, and what a brand offered as its own first number. Per-video figures cover one-off deals and fixed video packages, with fees divided by the number of short-form videos included; multi-month campaigns are counted per month, and livestream or event sponsorships per sponsorship. The studio excluded deals paid in product, credit, tokens, or bonuses, pay-per-sign-up arrangements, deals where the number of videos could not be counted, and anything resembling mass outreach rather than a negotiated deal. Ames Create said it updates the dataset as new deals close and dates each update; the current version is dated October 2026.
Image source: Ames Create The full report is availablehere
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Brands opened negotiations for a single sponsored video at a median of $433, while deals negotiated by Ames Create closed at a median of $1,250, according to data the independent creative studio compiled from 124 brand deal conversations between February 2024 and October 2026.
Ames Create, whose team negotiates brand deals for creators, pulled the figures from its own email and deal log. Of the 124 conversations, 101 carried a cash price the studio could count. Each reported figure pools at least three deals from at least two creators, and no individual brand or creator is named.
What Brands Pay, and What They Start With
For a single sponsored video, closed deals ranged from $250 to $4,000 across 10 deals, with $1,250 as the median. Brands’ opening offers across nine videos ranged from $50 to $1,000, with a median of $433. When Ames Create’s team made the first quote on a video, that figure ranged from $600 to $8,000 across 33 videos, with a median of $2,100.
The studio frames a brand’s opening number as a starting point rather than a ceiling: across eight offers for comparable work, what a brand named first came out to a median of 27% of the creator’s quote, and deals that closed landed 11% to 33% below that initial quote.
Per-View Pricing Diverges From Rate Guides
Ames Create compared its own data against published rate guides for a sponsored Instagram Reel, which it said put per-1,000-view pricing at $15 to $35, citing agreement between Modash and Karat. In the brands’ own pricing within Ames Create’s deals, that figure was $7 to $10 per 1,000 views, drawn from three brands across what the studio described as offered, targeted, or signed figures. Measured against views videos actually delivered, three campaigns Ames Create tracked paid $1.55 to $4.72 per 1,000 views, a result the studio attributed to videos outperforming the view counts their fees were set against.
Monthly and Livestream Deals
Across 10 multi-month campaigns that closed, monthly pay ranged from $2,667 to $15,000, with a median of $6,750. Across 15 campaigns Ames Create’s team quoted over the same period, the median ask was $8,000 a month. Livestream and event sponsorships closed at $2,500 to $15,000 across five sponsorships, with a median of $8,000.
Methodology: Ames Create said it separates figures into three categories that it does not mix: what a brand ultimately agreed to in writing, what its team asked for as a first quote, and what a brand offered as its own first number. Per-video figures cover one-off deals and fixed video packages, with fees divided by the number of short-form videos included; multi-month campaigns are counted per month, and livestream or event sponsorships per sponsorship. The studio excluded deals paid in product, credit, tokens, or bonuses, pay-per-sign-up arrangements, deals where the number of videos could not be counted, and anything resembling mass outreach rather than a negotiated deal. Ames Create said it updates the dataset as new deals close and dates each update; the current version is dated October 2026.
Image source: Ames Create
The full report is available here
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