Mythical, the entertainment company founded by YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal, has promoted Jacob Moncrief to President, giving him oversight of the entire business, per Variety.

Moncrief moves up from Chief Operating Officer, a role he held since rejoining the company in January 2024. He steps into the presidency following the departure of Brian Flanagan, who led Mythical for nearly a decade before announcing last month that he is launching a technology and business intelligence company focused on the Creator Economy.

“Jacob has played an integral role in helping Mythical become the company it is today,” Rhett & Link said in a joint statement. “What makes him such a strong leader is that he understands both the business and the creative side of what we do. He’s helped us grow in meaningful ways while protecting the culture and independence that matter most to us. We couldn’t be more excited to have him leading the company into its next chapter.”

Moncrief first joined Mythical in 2017 and spent nearly five years there, most recently as SVP of Production and Operations. He left in 2021 to serve as general manager of Will Smith and Jada Pinkett Smith’s Westbrook Media, overseeing production and business operations on projects including Post Malone’s “Twelve Carat Toothache: A VR Experience” for Meta and “Off Thee Leash With Megan Thee Stallion” for Snapchat. As Mythical COO, he is credited with expanding the company’s branded content business and leading strategic initiatives across content, partnerships, distribution, and representation. He was named to Variety’s 41 Under 40 Class of 2025.

“Mythical has always been guided by a simple idea: make great things with great people and let the audience lead the way,” Moncrief said in a statement. “As we look ahead, our focus is on continuing to make the kind of entertainment only Mythical can make, finding thoughtful ways to reach new audiences, and building a company that can do that successfully for years to come.”

Mythical’s flagship show, “Good Mythical Morning,” is now in its 13th year. The company’s roster also includes Mythical Kitchen’s “Last Meals,” hosted by Josh Scherer, whose guests have included Tom Hanks, Post Malone, and the Jonas Brothers.

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