Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Tech

Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network

Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...

Tech

Wes Elder On Why Creator Marketing Needs A Marketplace, Not Another Campaign Tool

For brands investing in creator marketing, the hardest part is rarely finding creators, according to Wes...

Commentary

Influencer’s Creator-Led Marketing Framework Positions Human Connection As Core Growth Strategy

Marketing agency Influencer has released a framework positioning creator-led thinking as an operational system for modern...

Platform

NBCUniversal to Send Creators to 2026 Winter Olympics in Partnership With YouTube, Meta, And TikTok

NBCUniversal announced a partnership with YouTube, Meta, and TikTok to send creators to the Milano Cortina...

Commentary

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

Strategy

Sundance Institute Seeks Festival Editor For 2026 Film Festival Video Marketing Content

Sundance Institute is hiring a temporary Festival Editor for Video Content to support marketing efforts for...

Talent Collectives

Talent Management Company Ziggurat XYZ Achieves Royal Recognition For Creator Economy

Ziggurat XYZ, a talent management and creative agency specializing in YouTube creators, has become the first...

Technology

GigaStar Raises $4M+ for Creator Economy Platform

GigaStar, a startup that connects YouTube creators with investors, has reported raising more than $4 million from...

Platform

Tubi Expands Platform With YouTube Creator Content

Tubi has launched a new initiative to incorporate content from established YouTube creators into its free...

Influencer

YouTube Creators Vs. ANI – Copyright Controversy Explained

Multiple YouTube personalities have reported receiving copyright strikes for using brief news clips, instigated by Asian...

Technology

Soundly: The Audio Platform Powering Hollywood Productions And YouTube Creators

What began as a personal project in Oslo in 2012 has since grown into a platform...

Technology

Pocket.watch: Helping YouTube Creators Build Global Franchises

YouTube’s algorithm can make or break creators. For those who manage to build a following, what’s...

Commentary

Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends

Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...

Technology

Gushcloud Unveiled As One Of Google’s Partners For Creator Solutions In Southeast Asia

Gushcloud, a global creator and AI-powered IP management company, has been selected as an initial partner...

Technology

Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators 

Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...