Platform

YouTube Shopping Ecosystem: New Report Reveals What Drives Consumer Purchases

Shopping is no longer confined to malls or marketplaces – it now thrives in the same...

Platform

YouTube’s Creator Economy Contributes €7 Billion To EU GDP, Supports 200,000 Jobs

YouTube’s creative ecosystem added more than €7 billion to the European Union’s GDP while supporting more...

Talent Collectives

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Technology

Former Business Insider Chief Charts New Course With Dynamo, A Video Network Built For The YouTube Age

Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed...

Platform

YouTube’s New Brand Pulse Report Links Paid, Organic Video Impact

YouTube introduced a new measurement tool that consolidates data on brands’ paid advertising and organic content...

Commentary

Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%

The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...

Influencer

The Basketball Comedian: How Soufiane Bernoukh Built A Brand From Court Failures

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following...

Platform

YouTube Removes AI-Generated Bollywood Content Following Reuters Investigation, Celebrity Lawsuit

YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters...

Platform

YouTube Launches Activation Partners Program, Connecting Advertisers With Vetted Ad Experts

YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube...

Technology

YouTube’s Talent Gap Spurs Rise Of YT Jobs As Hiring Hub For Top Creators

YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to...

Technology

Short On Time, Big On Story: Scott Brown On How Microdramas Are Taking Over Digital Entertainment

What happens when you take the traditional three-act movie structure and deliver it in 90-second bite-sized...

Commentary

YouTube Captures 78% Of Gen Alpha Viewers, Research Shows

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...

Platform

YouTube Announces Plan to Reinstate Creators Previously Banned For COVID-19, Election Misinformation

Alphabet-owned YouTube plans to offer creators banned for violating COVID-19 and election misinformation policies a path...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Technology

Why GigaStar’s Recent Raise Proves Creators Are Becoming An Investable Asset Class

The creator economy has lacked something essential that traditional industries take for granted: a regulated financial...

Platform

YouTube Launches New Creator Partnership Tools For Canadian Advertisers

YouTube introduces new tools designed to connect Canadian advertisers with the platform’s creator ecosystem, enabling brands...

Talent Collectives

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Platform

YouTube, Creators HQ Launch Academy For MENA Content Creators In UAE Initiative

YouTube and Creators HQ are establishing YouTube Academy powered by Creators HQ, the first joint educational...

Technology

How AIR Media-Tech Is Empowering YouTube Stars Globally

Behind the billions of views on YouTube exists a complex infrastructure challenge that most successful creators...

Brand

Tinder Launches YouTube Reality Show To Woo Gen Z Users

Tinder introduces a YouTube-led reality show, “Double Date Island,” featuring social media creators to promote its...

Platform

YouTube Emerges As Top Learning Platform For European Teens, New Research Shows

Research from a multi-country European study reveals that YouTube leads as the preferred learning platform for...

Platform

YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast

YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...

Brand

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform’s first-ever exclusive NFL broadcast,...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...

Technology

David Choi: From YouTube Musician To Rights Management Expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...