Commentary

The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students

When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to...

Platform

YouTube Looks Back At Two Decades Of Digital Entertainment

YouTube marks its 20th anniversary in 2025 with over 1 billion monthly active podcast users and...

Technology

YouTube Veteran, Award-Winning Producer Launch ‘Further Adventures’ Studio To Bridge Digital Creators, Indie Filmmakers

Image: BenStillman (left) & Steven Beckman (right) in New YorkCredit: Lalo Torres Steven Beckman, former YouTube...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Platform

YouTube Launches ‘Open Call’ To Streamline How Brands Hire Multiple Creators At Scale

YouTube has introduced “Open Call,” a new feature powered by YouTube BrandConnect that enables advertisers to...

Commentary

Creator-Led Fashion Event Expands At VidSummit 2025

Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit...

Platform

YouTube Unveils VidCon 2025 Programming, Pays Homage 20 Years Of Partnership

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as...

Commentary

Ryan Hashemi On What It Means To Build And Back The Next Wave Of Creator-Led Companies

While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform...

Influencer

How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....

Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles that can...

Platform

YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...

Brand

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

Commentary

Podcast Advertising Sees Surge In YouTube Video Content As Performance Metrics Stabilize, Report Shows

Podcast advertising campaigns increasingly incorporate YouTube video components, with 64% of simulcast content now consumed on...

Brand

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Influencer

MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube

Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...

Platform

YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features

YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...

Platform

Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs

Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...

Technology

Foreplay Launches Lens Analytics Platform Without Ad Spend-Based Pricing

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses...

Platform

YouTube CEO: ‘India’s Creator Economy Will Have Global Implications’

India’s creator economy is on track to generate over $100 billion in revenue by 2030, with...

Platform

Nielsen Data Show YouTube Getting Its Highest Viewership In April For The Third Consecutive Month

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive...

Platform

YouTube Scores First-Ever Exclusive NFL Game Stream From Brazil For 2025 Season

YouTube has secured exclusive rights to stream the NFL’s Friday night Week 1 game from São...

Platform

YouTube Debunks Common Myths About Shorts As Format Gains Traction

YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...

Brand

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Influencer

iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods

OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching “Speed Goes...

Influencer

MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia

MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...