Technology

Short On Time, Big On Story: Scott Brown On How Microdramas Are Taking Over Digital Entertainment

What happens when you take the traditional three-act movie structure and deliver it in 90-second bite-sized...

Commentary

YouTube Captures 78% Of Gen Alpha Viewers, Research Shows

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...

Platform

YouTube Announces Plan to Reinstate Creators Previously Banned For COVID-19, Election Misinformation

Alphabet-owned YouTube plans to offer creators banned for violating COVID-19 and election misinformation policies a path...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Technology

Why GigaStar’s Recent Raise Proves Creators Are Becoming An Investable Asset Class

The creator economy has lacked something essential that traditional industries take for granted: a regulated financial...

Platform

YouTube Launches New Creator Partnership Tools For Canadian Advertisers

YouTube introduces new tools designed to connect Canadian advertisers with the platform’s creator ecosystem, enabling brands...

Talent Collectives

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Platform

YouTube, Creators HQ Launch Academy For MENA Content Creators In UAE Initiative

YouTube and Creators HQ are establishing YouTube Academy powered by Creators HQ, the first joint educational...

Technology

How AIR Media-Tech Is Empowering YouTube Stars Globally

Behind the billions of views on YouTube exists a complex infrastructure challenge that most successful creators...

Brand

Tinder Launches YouTube Reality Show To Woo Gen Z Users

Tinder introduces a YouTube-led reality show, “Double Date Island,” featuring social media creators to promote its...

Platform

YouTube Emerges As Top Learning Platform For European Teens, New Research Shows

Research from a multi-country European study reveals that YouTube leads as the preferred learning platform for...

Platform

YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast

YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...

Brand

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform’s first-ever exclusive NFL broadcast,...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...

Technology

David Choi: From YouTube Musician To Rights Management Expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...

Commentary

Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results

Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...

Platform

How YouTube Is Winning The Attention Economy In 2025

New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to...

Platform

YouTube Caught AI Enhancing Shorts Without Creator Consent, Promises Opt-Out After Backlash

YouTube has admitted to using machine learning to enhance creators’ Shorts videos without their knowledge or...

Influencer

YouTube Adds iShowSpeed To NFL Debut Broadcast Of Chiefs-Chargers

YouTube is integrating influencer iShowSpeed (Darren Watkins Jr.) into its inaugural exclusive NFL broadcast featuring the...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Platform

YouTube Rolls Out AR Tool For Shorts To Challenge TikTok, Snapchat

YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented...

Platform

Google Agrees To $30 Million Settlement In YouTube Children Privacy Case

Google will pay $30 million to resolve a class-action lawsuit alleging the company collected personal information...

Influencer

Content Creator Annie Winn Nominated For British Farming Award

Annie Winn from Harlestone, Northamptonshire, UK, has been nominated for “Content Creator of the Year” at...

Influencer

Slow Ventures Invests $2M In Creator Jonathan Katz-Moses In First Deal From $60M Creator Fund

Slow Ventures has made its first investment from its dedicated $60 million Creator Fund launched in...