Commentary

Private Equity Firms Accelerate YouTube Channel Acquisitions

Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective...

Influencer

REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose

“REEZN isn’t just a clothing brand—it’s a movement,” states Chad Franke, founder of the emerging apparel...

Influencer

Why Destene And Brandon Chose Content Creation Over Corporate Offices

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...

Commentary

YouTube’s Growth ‘Threatens’ UK Public Service TV, Regulator Urges New Legislation

UK media regulator Ofcom warns that UK public service television is becoming an “endangered species” as...

Platform

YouTube To Have Inaugural Major Presence At MIPCOM CANNES 2025

MIPCOM CANNES announced that YouTube will have its inaugural major presence at the forthcoming 41st edition...

Technology

ChannelCrawler: Filling The YouTube-Shaped Gap In Creator Discovery

When it comes to creator discovery, the influencer marketing industry has primarily focused on Instagram and...

Platform

YouTube Launches ‘Hype’ Feature In India To Boost Discoverability For Emerging Creators

YouTube is expanding its “Hype” feature to India, offering a new mechanism for viewers to boost...

Platform

YouTube Phases Out Trending Page, Shifts To Category-Specific Charts Amid Changing Viewer Habits

YouTube is retiring its Trending page in favor of category-specific charts, responding to shifting content discovery...

Platform

YouTube Clarifies July 15 Policy Update: ‘Repetitious Content’ Rebranded As ‘Inauthentic Content’

YouTube is clarifying existing policies regarding strengthening enforcement against content lacking originality on its platform rather...

Platform

YouTube Faces Potential Inclusion In Australia’s U-16 Social Media Ban As Creators Fight For Exemption

Australia’s eSafety Commissioner, Julie Inman Grant, has released research supporting her recommendation to include YouTube in...

Platform

YouTube Rolls Out New Recovery Tool For Creators With Hacked Accounts

YouTube is launching a new account recovery assistant specifically for creators who suspect their channels have...

Commentary

Spotter Appoints Walmart Connect Executive As New CRO To Scale Creator Ad Business

Los Angeles-based creator financing platform Spotter has announced the appointment of Jodie Stocker Kennedy as its...

Platform

YouTube Expands Creator Data Sharing Options To Boost Brand Partnerships

YouTube is rolling out a new feature allowing creators to share more comprehensive channel and audience...

Influencer

iShowSpeed Reportedly Offered $600 Million Streaming Deal By Twitch

Darren “iShowSpeed” Watkins Jr., one of YouTube’s most popular content creators, has reportedly received a $600...

Platform

YouTube Cracks Down On ‘Mass-Produced’ Content Monetization, Targeting Shorts Spam

YouTube is implementing stronger enforcement measures against “mass-produced or repetitive” content starting July 15, 2025. The...

Platform

YouTube Series To Simplify Ad Solutions For Southeast Asian Marketers

YouTube has launched a new creator series titled “Marketing Unfiltered” to highlight its Ad Solutions for...

Influencer

Creator CEO: Uptin On Building Content Businesses 

Uptin has a unique position in the creator economy. As both a content creator with 3.2...

Commentary

Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity

YouTube continues to lead as the most used platform for podcast consumption, according to the latest...

Influencer

Aprilynne Alter Reveals How To Make A Killer YouTube Intro

Aprilynne Alter‘s workshop on YouTube intros packed the room beyond capacity at the Friday session at...

Influencer

MrBeast Removes AI Thumbnail Tool Following Creator Backlash

YouTube’s most-subscribed creator MrBeast has removed an artificial intelligence thumbnail generator from his analytics platform Viewstats...

Platform

YouTube Raises Minimum Age For Solo Live Streaming To 16, Requiring Adult Supervision For Younger Creators

YouTube is implementing new live streaming rules that will increase the minimum age for unsupervised broadcasting...

Commentary

YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds

YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...

Brand

Hello Kitty, CoComelon To Join Forces In New Co-Branded Series For 2026

Moonbug Entertainment and Sanrio are partnering on a new co-branded series that will bring together “Hello...

Influencer

Toys and Colors Partners With Former NASA Engineer Mark Rober In New STEM Series On YouTube

Children’s content creator Toys and Colors is collaborating with former NASA engineer and YouTube personality Mark...

Agency

Animeta-Publicis Campaign Wins Bronze Lion At Cannes With 400M+ Views

Animeta Brandstar‘s collaboration with Publicis Groupe on the “Bassi vs Garnier Men Facewash” campaign has amassed...