Live Nation has committed capital to Creator Nation, a new company co-founded by creator-management veterans Scott and Alexis Fisher that will acquire and scale creator-management firms while helping creators build revenue around content, commerce, brand partnerships and live experiences.

The deal extends Live Nation’s bet on creator management beyond Timeline, the influencer talent firm Alexis Fisher founded that Live Nation acquired a majority stake in back in December 2024. Timeline will keep operating separately from Creator Nation, even though both carry Live Nation’s backing. Alexis Fisher built Timeline Management across music and creator management, branding and touring, bringing the Dallas Cowboys Cheerleaders, the “Secret Lives of Mormon Wives” cast and Gracie’s Corner to the stage.

Scott Fisher previously founded Select Management Group, a roster of more than 500 creators with a combined audience exceeding one billion, which was fully acquired by Propagate Content in 2025. Select co-produces Hulu’s “The Secret Lives of Mormon Wives” and co-created the consumer brands Hairitage and Sacheu. 

“Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace,” Scott Fisher said in the announcement. “We’re building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last.”

Live Nation is providing capital and strategic backing rather than day-to-day operating control; the Fishers will lead Creator Nation with their own team, drawing on Live Nation’s resources where useful. The company’s planned scope spans creator strategy, commerce, touring, data, operations, marketing and brand partnerships, and hiring is already underway across those functions. Its first acquisitions are expected within months.

“Creators are increasingly building careers that look a lot like broader entertainment businesses, with opportunities across content, live, brands and commerce,” said Michael Rapino, president and CEO of Live Nation Entertainment. “Scott and Alexis understand how to help talent build those businesses for the long term, and we see a lot of opportunity to support that growth.”

Alexis Fisher framed the company’s purpose around converting digital reach into in-person revenue. “I think it’s really important to be able to continue to evolve the relationships offscreen into real in-person events,” she told The Hollywood Reporter. “Whether it’s a brand partnership, whether it’s a meet and greet, whether it’s going on tour, I think that honestly is what the future is of taking creators offscreen into real life and converting the digital and traditional aspects and merging them together.”

Creator Nation’s pitch to creators and management firms is modular rather than exclusive. Alexis Fisher compared the model to “a restaurant menu,” where a creator or firm can draw on specific services, touring production, brand consulting, commerce support without signing over full representation. “We don’t have to exclusively manage talent in order to help them build a live experience,” she told The Hollywood Reporter. “We don’t have to exclusively work with them on brand partnerships in order for management companies to tap into those resources.”

That structure points to a problem the broader industry has been circling for over a year: management firms that built their businesses on brand-deal commissions are watching that revenue thin out as algorithmic reach gets harder to monetize. Scott Fisher cast Creator Nation’s bet as a hedge against exactly that dependency. “We think the whole idea of renting attention will go away because when you’re relying on the algorithm to keep your business moving, you really need to be able to build something that stands apart from that,” he told THR. “So it’s giving creators the tools and services they need to turn those followers they have that are passively viewing them into fans that will show up, buy something, buy something again, and actually support them.”

The acquisition strategy lands inside an already active M&A market. Creator-economy deal volume hit a record 70 transactions in the first half of 2026, up 23% year over year, with talent-management firms accounting for 14.3% of that volume, according to a Quartermast Advisors report. Talent-management valuations in that report ranged from 3.0x to 9.0x EBITDA, with concentration in a single top creator cited as the main discount factor, a risk a buy-and-scale strategy like Creator Nation’s is partly designed to diversify away from.

Scott Fisher said the firm intends to work across the full range of creator sizes rather than concentrate on top-tier names. “We want to be along for the whole journey from relatively early in the creator stage to when they become a household name,” he told THR, pointing to the top 500 YouTubers as one category of talent the firm will work with, alongside smaller, niche-specific creators with strong affiliate or commerce businesses. “It can run the gamut from people that are more widely known to people that have amazing businesses but are in their niche.”

For Live Nation, the deal builds on the infrastructure argument it made when it first acquired Timeline in 2024, when the company’s then-CSO Matthew Hansen described Alexis Fisher’s combination of management, branding and touring as “the next logical step for growth in the creator economy.” Access to Timeline’s roster also gave Live Nation nearly 200 million aggregate social followers. Creator Nation scales that same logic across a wider set of firms, positioning Live Nation’s ticketing, venue, and promotion infrastructure as the mechanism for converting creator followings into recurring, paid attendance.

Subscribe to Our Newsletter

Check Out Our Podcast