Strategy

How Ninja And Movers+Shakers Turned Fan Creations Into A Creator-Led Campaign

When Ninja’s CREAMi machines began popping up on TikTok and Instagram feeds, the momentum didn’t come...

Platform

Instagram’s Algorithm Reset Clarifies The Rules, But Raises The Stakes For Creators

Instagram’s December 2025 algorithm update did not introduce an entirely new system. Instead, it formalized a...

Influencer

Leah White: How A Former Climate Science Major Became A Digital Comedy Star

Leah White is a Canadian actress and creator who has built a following of more than...

Influencer

Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms

In the heart of New York, Natalie Kim built a digital presence defined by polish, poise,...

Influencer

Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling

Under the warm glow of the Palm Springs sun, Kellie Brown moves easily between worlds, rearranging...

Platform

Instagram Launches ‘Your Algorithm’ Tool For Reels Content Customization

Instagram is introducing a feature that allows users to view and adjust the topics shaping their...

Influencer

Press X To Create: How VinceJG Turned Retro Gaming Into A Digital Art Movement

The screen flickers. A PlayStation startup sound hums beneath a grainy hip-hop beat, and for a...

Technology

Asti Wagner Breaks Down Invyted’s Curated Matchmaking For Brands And Creators

Asti Wagner is the founder and CEO of Invyted, a London-based platform designed to streamline how...

Strategy

Taiwan’s ‘Waves Of Wonder’ Campaign Taps Creators To Woo U.S. Travelers

In 2025, the Taiwan Tourism Administration’s Los Angeles office set out to reintroduce Taiwan to North...

Commentary

Meta Wins Antitrust Case As Judge Rules No Social Media Monopoly Over Instagram, WhatsApp Acquisitions

Meta defeated a federal antitrust challenge as U.S. District Judge James Boasberg ruled the company does...

Influencer

From Fitness To Finance Parody: Johnny Hilbrant On Turning A One-Off PE Guy Joke and Meme Into A Career

Johnny Hilbrant didn’t plan to become known for impersonating private equity executives. Until recently, most people...

Strategy

How Movers+Shakers’ ‘Guest Quests’ Campaign Turned Zillennial Travel Into A Playable Storyline For Hilton’s Motto

When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers...

Influencer

Turning Wanderlust Into Work: How Nolene Kotze Built A Travel Business As A Creator

From overlanding across Africa to mentoring a global network of travel entrepreneurs, Nolene Kotze (@travel_with_nolene) is...

Platform

Instagram Launches 30-Day Watch History For Reels

Instagram is introducing a new feature that allows users to review videos they’ve watched within the...

Influencer

Gymnastics Star Livvy Dunne Joins Wasserman As She Pivots To Entertainment Career

Former National Collegiate Athletic Association (NCAA) gymnastics star Olivia “Livvy” Dunne has signed with Wasserman and...

Brand

New Balance Expands NIL Portfolio With Nine Women Athletes, Led by UCLA’s Sienna Betts

New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer,...

Platform

Instagram Carousels Outperform Reels For Larger Accounts, Content Performance Benchmarks Show

An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account...

Platform

Instagram Launches ‘Rings’ Award Program For Creators

Meta-owned Instagram has unveiled “Rings,” a new award program designed to recognize creative excellence on the...

Commentary

Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report

A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...

Commentary

The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust

As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...

Agency

Claudia Bish On Transforming Influence Into Long-Term Business Value

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even...

Influencer

How Former Nurse Amy Romfo Turned Charleston Style Into A Digital Brand

While furniture makeovers fill her Instagram grid, Amy Romfo’s most notable transformation might be her own...

Influencer

Camera, Kids, Content: How Ciera Hudson Built Her Family Brand

The rain begins to fall outside Ciera Hudson’s Utah home. Instead of rushing her four children...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Technology

Fans vs. Followers: Inside FanCircles’ Creator Monetization System

Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com),...