Agentio, the AI-native platform for creator-led advertising, announced a partnership with Meta that lets brands launch automated creator partnership ads across Instagram and Facebook, extending the company’s ad infrastructure beyond YouTube and YouTube Shorts for the first time.

During Agentio’s beta phase, which ran across several brands and millions of dollars in ad spend, Agentio-powered partnership ads generated an 81% higher return on ad spend than the same brands’ non-Agentio creator-partnership ads, according to the announcement. At the creative level, Agentio-led content drove 89% higher click-through rates and 13% lower cost per action. The integration is now available to all brands on the platform.

The company’s Creative Intelligence system reads every ad in a brand’s Meta account to identify what content is converting, what is fading, and where audience gaps are limiting growth, then converts those findings into matched creators, briefs, and live partnership ads within a week. Brands pay under a performance-based structure rather than upfront fees, with creators paid proportionately as their ads scale in spend.

“Expanding to Meta’s platforms is the next natural step for Agentio,” said Arthur Leopold, CEO and co-founder of the company. “By integrating directly into Meta’s tools, we built an always-on creative engine that identifies and launches strategy-informed creator ads in minutes, not weeks. We’re moving brands away from a one-off creator partnership model toward one built on efficiency, performance, and access to a much broader universe of creative talent they couldn’t access before.”

Built on Series B Funding

The Meta expansion follows Agentio’s $40 million Series B, led by Forerunner with participation from Benchmark, Craft Ventures, AlleyCorp, Antler and Starting Line, which closed in November 2025 and brought the company’s total capital raised to $56 million at a $340 million valuation. At the time, Agentio said it would use the funding in part to expand creator content buys beyond YouTube to Meta Partnership Ads, a plan that has now materialized.

Agentio’s roster includes Uber, DoorDash, Cash App, and Olipop, among other brands that have shifted media budgets into creator campaigns on the platform. Brands can now run cross-platform creator campaigns spanning YouTube and Meta from a single dashboard.

The company frames the move against a Creator Economy it expects to reach $500 billion by 2027, citing Goldman Sachs research, arguing that manual, upfront-payment partnership models are struggling to scale as Meta shifts toward creative-first ad matching that rewards content freshness and volume over manual targeting.

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