Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New Heights” podcast. The platform combines merchandise sales with content access for the show’s audience, known as “92%ers.”

The Kelce Clubhouse offers exclusive products through partnerships with apparel brands HOMAGE and Pro Standard, as well as a New Heights Essentials collection designed by Warren James. The platform also features podcast clips, links to new episodes on YouTube and Prime Video, and access to the show’s social channels.

“We’re excited to open the doors to the Kelce Clubhouse,” Jason and Travis Kelce stated in a press release. “From day one, ‘New Heights’ has been about family and football and has rallied a community as passionate about those things as we are, so creating something game-changing for our loyal fans was the natural next step.”

The platform includes a pre-order option for the brothers’ book “NO DUMB QUESTIONS: And All of Our Dumbest Answers,” scheduled for June 2 publication through William Morrow/HarperCollins.

Integration With Existing Amazon Features

Prime Video viewers can discover Kelce Clubhouse products through the platform’s “Shop the Show” feature. Users search for the feature in the Amazon shopping app while watching New Heights to access merchandise.

“The Kelce Clubhouse demonstrates how Amazon works with creative entrepreneurs like Jason and Travis Kelce to build something groundbreaking,” said Matt Sandler, GM of Creator Services at Amazon. “We’re not just helping creators distribute and monetize content – we’re empowering them to extend their brand and build multi-dimensional businesses that span content, commerce, and experiences.”

The Kelce Clubhouse offers sponsorship opportunities for brands seeking to align with the Kelces and their audience.

Amazon secured rights to “New Heights” in August 2024 through a deal reportedly valued at $100 million. The podcast, featuring insights from the brothers’ combined 24 years in the NFL, remains available on all podcast platforms.

Photo source: “New Heights”

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