Platform

TikTok Shop Philippines Honors Top Creators at 2026 Creator Awards as Active Creator Base Doubles

TikTok Shop Philippines hosted its 2026 Creator Awards, recognizing standout creators, brand partners, and agencies as...

Commentary

Enterprise FMCG Brands Treat Influencer Marketing as a Tactical Add-On Despite Heavy Spending, Report Finds

A majority of enterprise fast-moving consumer goods (FMCG) brands continue to treat Influencer Marketing as a...

Tech

DAX US, Captivate Launch Integrated Monetization Platform for Podcast Creators

Programmatic audio exchange DAX US and podcast hosting platform Captivate have announced a fully integrated platform...

Tech

Acast Launches First Video Ad Campaigns on Apple Podcasts With State Farm, T-Mobile

Acast has launched the first integrated video advertising campaigns on Apple Podcasts, with State Farm and...

Tech

Earmax Media Brings Outcome-Based Podcast Advertising Model to UK Market

Earmax Media, a specialist podcast advertising agency founded in Australia in 2024, has launched in the...

Platform

TikTok GO Launches in U.S. With Booking.com, Expedia, and Four Other Travel Partners

Having introduced direct hotel booking through a Booking.com integration in August 2025, TikTok has now formally...

Commentary

Brands Using Standard Attribution Tools Risk Cutting 40% of Top YouTube Creators, Report Finds

Brands measuring YouTube creator advertising with traditional attribution tools are systematically undercounting conversions from the channel,...

Commentary

Creator Economy Job Radar – May 12, 2026 – Starbucks, L’Oréal, and Fetch Are Bolstering Creator, Influencer Divisions

Creator Economy and Influencer Marketing hiring spans enterprise consumer brands, beauty companies, rewards platforms, agencies, and...

Commentary

BuzzFeed Sold to Byron Allen as Company Eyes Free Streaming Video, AI Expansion

Byron Allen is acquiring a majority stake in BuzzFeed for $120 million and will assume the...

Commentary

The One Shift Separating Creators Who Build Lasting Businesses from Those Who Chase the Algorithm

Most creators treat content as output. Nick Jacklin treats it as intellectual property, and he thinks...

Platform

TikTok Nears $400M Settlement With DOJ Over Children’s Privacy Violations

The Trump administration is finalizing a $400 million settlement with TikTok to resolve a 2024 Department...

Agency

The Influencer Channel You Can’t Rush: How Superbloom’s Lily Comba Turned Brand-Side Experience Into an Agency Edge 

Lily Comba spent nearly a decade running influencer programs from inside consumer brands before she built...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of April 2026

Football player Michael Olise added nearly 1.9 million Instagram followers in April 2026, making him the...

Commentary

10 Independent Creators Who Drove the Most TikTok Shop Sales in April 2026

April’s independent creator rankings delivered a full reshuffling. @trending_ttok reclaimed the top position it last held...

Platform

TikTok Unveils New Positioning as Commissioned Research Touts Mid-Funnel Influence 

TikTok unveiled a new global business positioning, “Watch it. Love it. Want it.”, at OMR Festival...

Commentary

4 in 10 Brands Are Invisible in TikTok Search, Report Finds

Nearly half of all consumers now use TikTok as a search engine, yet four in ten...

Platform

Meta Draws Bipartisan Senate Fire for Pulling Social Media Addiction Lawsuit Ads

U.S. Senators Marsha Blackburn (R-Tenn.) and Amy Klobuchar (D-Minn.) sent a letter to Meta CEO Mark...

Commentary

Syracuse University Launches Creator Economy Minor

Syracuse University will offer a minor in the Creator Economy beginning in fall 2026, marking the...

Commentary

How Creator Businesses Reduce Founder Dependency Without Losing Trust, According to 21 Experts  

Creator-led businesses routinely generate the kind of brand loyalty and conversion rates that traditional consumer companies...

Brand

Sports Illustrated Swimsuit Taps LTK for Social Commerce Push

Sports Illustrated Swimsuit has selected LTK as its social commerce infrastructure partner, marking the media brand’s...

Strategy

The Conference That Taught Marketers Social Media Is Now Teaching Them to Fear It Less

Social Media Marketing World, the annual conference that has spent more than a decade teaching small...

Agency

SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It

Oliver Silverstein, co-founder of Eleven Holdings, has spent more than a decade watching brands struggle to...

Tech

Nielsen Integrates Triton Digital’s Podcast Metrics Data Into Cross-Media Planning Tool

Nielsen has announced a collaboration with global audio technology and services company Triton Digital to integrate...

Agency

How Of Note Is Building Creator Management Around Intimacy Instead of Scale

Katy Shah and India Mayer founded Of Note in Nashville, Tennessee, in early 2020, not to...

Platform

Netflix to Roll Out Vertical Video Feed, AI Recommendations in Mobile Redesign

Netflix will launch a vertical video discovery feed within its mobile apps by the end of...