Programmatic audio exchange DAX US and podcast hosting platform Captivate have announced a fully integrated platform partnership designed to consolidate monetization tools for podcast creators into a single unified experience. Onboarding for creators and advertisers begins in June 2026.

Through the partnership, DAX US will serve as the programmatic monetization layer within Captivate’s ecosystem. Captivate creators gain access to integrated tools through Captivate’s Ad Marketplace, powered by DAX’s programmatic advertising capabilities. 

The integration covers programmatic advertising, direct sales, and emerging formats such as feed drops, alongside existing options including memberships, subscriptions, and tipping.

“Podcast creators deserve monetization that works as hard as they do,” said Mark Asquith, Managing Director and co-founder of Captivate, in a press release. “This partnership with DAX US brings a new, in-depth level of monetization diversity to Captivate, connecting creators directly with scalable demand while keeping the experience simple and transparent.”

Brian Conlan, President at DAX US, said the companies are addressing fragmentation in the creator monetization market. “By bringing these capabilities together in a single unified solution, we are delivering the clarity, flexibility, and scale creators need to build sustainable revenue.”

The partnership also gives advertisers direct access to premium podcast inventory at scale through a single platform. Rob Walch, VP of Podcast Relations at DAX US, said the goal is to ensure creators of all sizes have access to revenue opportunities while maintaining control over how they monetize their shows.

DAX US and Captivate are both owned by Global, which connects brands with audiences across music, radio, podcasts, and mobile games, reaching more than 108 million listeners.

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