Stories By Jonathan Oberholster
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Commentary
‘Stranger Things’ Star Maya Hawke, Multi-Platinum Artist Andy Grammer Join SXSW Podcast Lineup
February 10, 2026Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for...
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Platform
EU Regulators Target TikTok’s Infinite Scroll, Autoplay Features Under Digital Services Act
February 9, 2026The European Commission issued preliminary findings on February 6 stating that TikTok‘s design features breach the...
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Commentary
Inside The Age Verification Systems Platforms Use To Enforce Legal Minimum Age Rules
February 5, 2026Globally, social media platforms face increasing regulatory pressure to prevent underage access as governments tighten enforcement...
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Influencer
From Viral Breakout To Sustainable Vision: Alex Choi On Content, Risk, And The Business Beyond Views
February 5, 2026Alex Choi does not treat virality as the point. For him, it is a byproduct. What...
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Commentary
Instagram’s Influence Declines In APAC As Creator Marketing Splits Between Performance And Awareness Strategies
February 5, 2026Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward...
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Tech
How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions
February 4, 2026Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...
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Agency
Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group
February 4, 2026As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...
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Commentary
Malaysia Issues Tax Guidelines For Social Media Influencers, Clarifying Income Treatment
February 4, 2026The Malaysian Inland Revenue Board issued comprehensive tax guidelines on January 14, 2026, establishing formal treatment...
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Commentary
Platforms Restrict Access To 4.7 Million Under-16 Accounts Across Australia
February 4, 2026Major social media platforms operating in Australia restricted access to about 4.7 million accounts identified as...
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Influencer
KPassionate: How Kristyn Plancarte Turned Marine Biology Into A Content Creator Platform
February 3, 2026Kristyn Plancarte approaches content creation the same way she approaches marine biology: with patience, curiosity, and...
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Brand
Expedia Taps Mattel’s Ken As Brand Ambassador For Super Bowl LX Campaign
February 3, 2026Expedia and Mattel announced a year-long partnership positioning fashion doll Ken as the travel company’s brand...
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Commentary
Livestreaming Platform Kuaishou Fined $3.7M For E-Commerce Violations In China
February 2, 2026Chinese regulators imposed a 26 million yuan (~$3.7 million) fine on Chengdu Kuaigou Technology, a unit...
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Talent Collectives
UK Podcast Producer Goalhanger Secures Investment From Chernin Group To Fuel U.S. Expansion
January 30, 2026Goalhanger has secured its first external investment since its founding in 2014, entering a strategic partnership...
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Commentary
Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown
January 29, 2026Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...
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Commentary
Creator Economy, Marketing, And Commerce Conferences Crowd March 2026 Global Calendar
January 29, 2026March 2026 is shaping up to be one of the busiest months of the year for...
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Tech
How Chris & Crystal Jackson Are Bringing Worker Protections To The Creator Economy
January 28, 2026Chris and Crystal Jackson, the co-founders of essentL Creator, argue that while creators have built a...
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Agency
Building Influencer Marketing From The Inside Out: How Jeremy Barbara Is Rethinking The Agency Model
January 28, 2026Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late...
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Platform
Podcasting Platform TrueFans.fm Raises Funding At £10M Valuation To Launch Hosting Service, Voice AI Tools
January 28, 2026TrueFans.fm closed its latest funding round at a £10 million valuation. The London-based podcasting and creator...
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Tech
StreamGenie Wants Creators To Treat Archived Content As Inventory, Not Leftovers
January 26, 2026The creator economy has no shortage of content. What it lacks, Joseph Sottile argues, is a...
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Platform
TikTok’s U.S. Deal Raises Questions On User Experience, National Security Compliance
January 26, 2026TikTok finalized a deal to keep the video-sharing platform operating in the United States, creating a...
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Brand
Thailand Tourism Authority Activates Co-Creator Initiative With 20+ Influencers Across 10 Markets
January 26, 2026The Tourism Authority of Thailand (TAT) launched the Thailand Co-Creator program with coordinated creator journeys from...
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Platform
TikTok Operations In Canada To Continue After Federal Court Sets Aside Closure Order
January 23, 2026A Federal Court judge set aside a government order requiring TikTok to wind down its Canadian...
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Commentary
BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing
January 22, 2026BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...
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Tech
Influencer Marketing Platform Kolsquare Acquires DACH Tech Platform Storyclash
January 21, 2026French-based Kolsquare announced the acquisition of Storyclash, an AI-driven influencer marketing technology platform with operations in...
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Agency
How Zorka.Agency Is Turning The History Of Influence Into Strategic Infrastructure For Marketers
January 20, 2026For much of the past decade, influencer marketing has been treated as a performance channel, optimized...

