Stories By Cecilia Carloni
-
Influencer
YouTuber Petra Luna Turns Channel Into Cat Food Brand
October 14, 2025YouTube creator Petra Luna has launched CatCrazy, a freeze-dried raw cat food brand developed from her...
-
Technology
How Liam Heffernan’s Mercury Network Democratizes Resources For The Podcast Middle Class
October 13, 2025Independent podcasters with loyal audiences often hit a ceiling long before reaching the millions of downloads...
-
Influencer
DIY In Progress: How Danie Berger Built A Home Renovation Channel Through Creativity And Confidence
October 13, 2025Most people call contractors to solve their home’s quirky storage problems. Danie Berger picks up power...
-
Commentary
TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds
October 13, 2025Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...
-
Influencer
How Emma Topp Balances Corporate Career And Creator Life, Defying The All-Or-Nothing Path
October 9, 2025While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s...
-
Influencer
Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches
October 9, 2025Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...
-
Commentary
Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
-
Technology
Startup KlugKlug Bets On Data To Fix Influencer Marketing’s Costly Blind Spots
October 8, 2025Brands worldwide are investing billions in influencer marketing without knowing if their money targets the right...
-
Tech
How Ex-Pinterest Exec Meredith Klein Built An Independent Media Hub Bridging PR And Journalism
October 7, 2025After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The...
-
Platform
YouTube Removes AI-Generated Bollywood Content Following Reuters Investigation, Celebrity Lawsuit
October 7, 2025YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters...
-
Platform
Instagram Launches ‘Rings’ Award Program For Creators
October 7, 2025Meta-owned Instagram has unveiled “Rings,” a new award program designed to recognize creative excellence on the...
-
Commentary
Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
-
Technology
YouTube’s Talent Gap Spurs Rise Of YT Jobs As Hiring Hub For Top Creators
October 7, 2025YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to...
-
Influencer
From Fashion Blog To Clothing Collections: How Kathleen Post Built A Career In The Creator Economy
October 6, 2025From her early days experimenting with sewing and styling outfits for friends to launching multiple sold-out...
-
Technology
Black Creator Academy Returns With $15,000 In Grants For Youth
October 6, 2025TrainingGround.AI has announced the return of its Black Creator Academy program, with applications now open for...
-
Talent Collectives
TikTok Food Critic Keith Lee Signs With UTA
October 3, 2025Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...
-
Strategy
Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch
October 2, 2025Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...
-
Strategy
From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy
October 2, 2025Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...
-
Strategy
Castmagic Acquires Flowsend To Enhance AI Content Creation Tools
October 1, 2025Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...
-
Influencer
iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour
October 1, 2025YouTube streamer iShowSpeed concluded his “Speed Does America Tour” with a high-profile appearance in Hollywood, drawing...
-
Technology
Tech Media Veterans Launch HERA, UK’s First Female-Focused Video Podcast Network
October 1, 2025Three former executives from Google, YouTube, and BBC launch HERA, the UK’s first female-founded video podcast...
-
Agency
College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians
September 30, 2025In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...
-
Agency
Nike’s Former Chief Marketer Partners With Whalar Group On Athlete Branding Program
September 30, 2025The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help...
-
Technology
Chirp: Reimagining Creator Monetization Without Subscription Fees
September 29, 2025Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue...
-
Influencer
Kai Cenat Becomes First Twitch Streamer To Reach 1M Subscribers
September 29, 2025Twitch streamer Kai Cenat reached one million subscribers on Sunday, September 28, becoming the first creator...
Trending
