Stories By Cecilia Carloni
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Commentary
Beyond Views and Likes: 18 Industry Experts on Why YouTube’s Data Sharing Is Just the Beginning for Creator Economy Maturity
July 29, 2025YouTube has expanded creator data sharing, enabling creators to share comprehensive channel and audience metrics directly...
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Technology
How Amaze Scales Commerce Tools for Millions of Creators
July 28, 2025Amaze has built a commerce platform serving over 13 million creator storefronts and processing visits from...
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Influencer
How The McFarlands Built A Family Content Business By ‘Having Fun With Parents’
July 25, 2025The McFarland family transformed their hobby of making home videos into a thriving social media presence,...
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Commentary
YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy
July 25, 2025YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...
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Platform
TikTok Staff On Strike In Germany As AI Replaces Moderators
July 25, 2025TikTok content moderators in Berlin staged a one-day strike on Wednesday, July 23, to protest the...
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Platform
Bigo Live Expands To Latin America With First Creator Event In Mexico City
July 24, 2025Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...
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Influencer
REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose
July 24, 2025“REEZN isn’t just a clothing brand—it’s a movement,” states Chad Franke, founder of the emerging apparel...
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Technology
Innovid And LinkedIn Team Up For Smart TV Advertising
July 23, 2025Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...
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Platform
Meta Rolls Out Improved Analytics For Threads Creators
July 23, 2025Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance...
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Influencer
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
July 23, 2025Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority...
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Brand
JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales
July 22, 2025JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...
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Platform
Instagram Tests Analytics Feature Showing Which Carousel Frames Drive Likes
July 22, 2025Instagram is testing a new analytics feature that reveals which specific frame in a carousel post...
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Brand
Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy
July 21, 2025Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...
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Technology
From Concept To Creation: How FLORA Streamlines Ideation For Creative Professionals
July 21, 2025Weber Wong was evaluating startup investments at Menlo Ventures when he discovered something unexpected: the gap...
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Platform
TikTok To Spotlight Music Creators With New ‘Songwriter Features’
July 18, 2025TikTok has announced the beta launch of “Songwriter Features,” a suite of tools designed to highlight...
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Brand
State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition
July 17, 2025State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...
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Commentary
What Does Instagram’s Google Indexing Update Mean For Creators And Brands? – 25 Experts Share Their Takes
July 17, 2025Instagram has begun allowing search engines to index public content from professional accounts as of July...
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Technology
SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms
July 16, 2025SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...
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Agency
Dimitar Gougov Breaks Down His Creator-First Mindset That Caught Mādin’s Attention
July 16, 2025Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...
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Technology
Kaleidoscope Secures $5M To Expand Into Film, TV While Growing Podcast Portfolio
July 15, 2025Podcast company Kaleidoscope has raised $5 million in Series A funding to develop new audio shows...
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Agency
The Perfect Match: Why gen.video Acquired Lionize To Build The Next-Gen Creator Marketing Platform
July 15, 2025In June, gen.video made headlines by acquiring AI-powered influencer marketing platform Lionize, the brainchild of data...
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Talent Collectives
Inside Parker Management’s Talent Representation Model That Attracted Propagate’s Acquisition
July 9, 2025Propagate Content’s recent acquisition of Parker Management made headlines in the entertainment industry, as traditional media...
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Commentary
North Korea Restricts Western Influencers From Upcoming Trade Fair
July 7, 2025North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...
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Brand
Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents
July 4, 2025Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...
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Commentary
TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds
July 3, 2025A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...
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