Talent Collectives

UK Cross-Party Group For Creators Launches As Sector Delivers £2.2B To Economy

A dedicated All-Party Parliamentary Group (APPG) has been launched to represent UK creators as research shows...

Technology

GYST: Building An AI Operating System For Creator Business Management

GYST (Get Your S*** Together) has developed an AI operating system to serve as the business...

Talent Collectives

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Commentary

Oxford Tops TikTok Rankings As Universities Rethink Success Beyond Followers

Oxford University has dethroned University of Chichester as the top-performing UK university on TikTok according to...

Agency

The fwd. network Secures Exclusive Advertising Deal For Venus And Serena Williams’ Podcast

Podcast network The fwd. network has announced an exclusive audio advertising sales partnership for “Stockton Street,”...

Technology

Credit Where It’s Due: Karat Financial’s Push To Put Creators On Equal Financial Footing

Chess streamer Alexandra Botez generates seven-figure annual revenue from her content creation business. Her audience spans...

Brand

Sony Taps Japanese TikToker Mumeixxx In Youth-Focused PS5 Campaign

Sony aims to leverage the popularity of Japanese social media star Mumeixxx to promote PlayStation 5...

Brand

CeraVe Launches Acne Patches With Creator Madeline Argy As Brand Partner

CeraVe announced a partnership with creator and podcaster Madeline Argy to promote its new Blemish Barrier...

Platform

TikTok Launches Trusted Creators Lab To Combat Misinformation In Southeast Asia

TikTok is introducing a seven-month program called “Trusted Creators Lab,” partnering with non-profit organization Temasek Foundation...

Agency

How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

Brand

Creators In Fashion Announces Full Lineup With The Try Guys, Safiya Nygaard For Oct. 9 Runway Event

Lunar X and Theorist unveil the complete creator lineup for Creators in Fashion, the premium creator...

Brand

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Influencer

This Gen Z Creator Turned Pop Culture Commentary Into A Media Powerhouse

Asante Madrigal never intended to become a social media personality. As a communications major at San...

Brand

Kate Bartlett Partners With Amazon Essentials On New Denim Line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with...

Influencer

Stop Working for the Algorithm: NINE Codie Sanchez Lessons on How Creators Can Own Their Revenue Streams

“Buying a business is easier than being a creator,” declares Codie Sanchez, the former Wall Street...

Influencer

Growing Green: How Creator Samantha Hermann Turned Houseplants Into A Family Business

What turns a simple houseplant hobby into a business capable of supporting an entire family? For...

Agency

The End Of Spots And Dots: White Media’s Mission To Make Podcast Ads Memorable

White Media is a dual-purpose audio advertising agency founded in July, connecting independent podcasters with advertisers...

Brand

Tinder Launches YouTube Reality Show To Woo Gen Z Users

Tinder introduces a YouTube-led reality show, “Double Date Island,” featuring social media creators to promote its...

Talent Collectives

TikTok D&I Communications Head Exits To Launch Fashion Week Series

Shavone Charles has exited her role as Global Head of Diversity & Inclusion and Multicultural Communications...

Technology

ehko: Combating Creator Burnout Through Genuine AI Engagement

Creator burnout has reached epidemic levels in the digital economy. The modern creator faces a triple...

Agency

The Shorty Awards: How Digital Recognition Translates To Creator Economy Success

Digital recognition programs come and go, but the Shorty Awards has been evaluating social media excellence...

Influencer

How A Shy Teen Transformed Ridicule Into Motivation: The Hannah Kenerly Story

Hannah Kenerly spends her weekdays as a typical Florida State University freshman, attending classes, studying, reading...

Technology

Good Tape Expands Media Footprint In Podcast Industry With Creative Studio, Editorial Growth

Good Tape, the Los Angeles-based magazine and creative studio specializing in podcast industry coverage, continues to...

Influencer

How Former Nurse Amy Romfo Turned Charleston Style Into A Digital Brand

While furniture makeovers fill her Instagram grid, Amy Romfo’s most notable transformation might be her own...

Agency

IPG Health Expands Influencer Marketing Service To European Markets

IPG Health is extending its specialist Influencer ID marketing service to four European markets, building on...