Technology

FanBasis CEO Yash Daftary On Scaling Creator Businesses At CreatorHub 2025

CreatorHub 2025 brought together more than a thousand digital entrepreneurs at the JW Marriott Bonnet Creek...

Platform

TikTok UK Content Moderator Jobs At Risk As Platform Plans Shift To AI-Based Moderation

TikTok is putting hundreds of UK content moderator jobs at risk as part of a global...

Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Brand

Shein Taps Gen Z Influencer Kaela Tavares To Launch Activewear In Australia

Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as...

Agency

Hannah Southern Joins Podcast Discovery As New Commercial Lead

Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new...

Influencer

YouTuber Hank Green’s App Takes App Store By Storm, Briefly Surpassing ChatGPT

“Focus Friend,” a productivity app co-created by YouTuber, entrepreneur, and VidCon co-founder Hank Green, briefly ranked...

Platform

Google Agrees To $30 Million Settlement In YouTube Children Privacy Case

Google will pay $30 million to resolve a class-action lawsuit alleging the company collected personal information...

Platform

TikTok, ATP Serve Up Global Partnership To Transform Tennis Fan Engagement

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Agency

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Commentary

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...

Platform

TikTok Launches Initiative To Help UK Students Navigate Post-A-Level Options

TikTok’s “Careers Week” is a five-day series of live events running from August 11-15, designed to...

Platform

Tubi Surpasses 5,000 Episodes Of Creator Content, Taps TikTok Exec To Lead Creator Partnerships

Tubi has expanded its digital-first creator content collection to over 5,000 episodes with new partnerships featuring...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald’s on a new augmented reality experience for “McDonaldland” through multiple interactive...

Talent Collectives

Free Creator Economy Class Offered To Hollywood Guild Members

Digital talent management firm G&B Digital Management is launching a free four-hour master class for members...

Influencer

Piers Morgan Retracts ‘Staged Fight’ Claims Made Against Jake Paul, Apologizes To Influencer After Legal Pressure

Piers Morgan has publicly retracted his claim that Jake Paul’s boxing matches are “boring, staged bulls***”...

Brand

Influencer Alix Earle Debuts Custom Poppi Soda Can At Walmart

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively available...

Agency

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...

Agency

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

Influencer

ESPN Taps Influencer Katie Feeney To Lead Digital Content Strategy, Join Football Coverage

ESPN has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million...

Brand

Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series

Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...