Agency

Creator Agency NewGen Extends KSI Partnership Into Fourth Year

Published on January 22, 2026

NewGen has retained KSI as a social publishing services client for the fourth consecutive year, the London-based creator agency announced.

The partnership, which began in 2022, has transpired across multiple platforms. According to the announcement, KSI has generated more than 983 million organic video views on Facebook and grown his following to 1.8 million. On Snapchat, the creator has reached 32.8 million unique viewers and built a subscriber base of 581,000.

NewGen will continue to strategically scale KSI’s content to build a loyal, engaged audience, focusing on metrics such as viewership, watch time, and retention.

“We are thrilled to be working with KSI for the fourth year in a row,” said Mike Craddock, CEO and co-founder of NewGen. “As one of our original hero signings, it has been fantastic watching his content go from strength to strength with our team supporting in the strategy.”

NewGen describes itself as a social-first creative and creator agency focused on culture, creators, and community.

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Cecilia Carloni

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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