Stories By Cecilia Carloni
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Agency
A Decade Into The Creator Economy, James Creech Has Built The Ultimate Job Board For Creator Professionals
June 24, 2024James Creech has spent over a decade at the forefront of influencer marketing and the creator...
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Agency
Beyond The ‘Add To Cart’ Button: Omnicom’s New Tool Tracks Influencer ROI
June 21, 2024Omnicom has announced a partnership with Instacart to develop a platform to streamline the shopping experience...
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Technology
Investors Are Betting $1.6M on This Montreal Startup Focused on Nano-Influencers With High Engagement
June 20, 2024Montreal-based startup Heylist announced it has raised $1.6 million in an oversubscribed seed funding round to...
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Platform
China’s $2.8 Billion Live-Streaming Market Rocked by Tencent’s AI Avatar Ban
June 20, 2024Chinese internet giant Tencent Holdings plans to prohibit the use of AI-powered digital avatars on its...
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Brand
How Cetaphil Is Tapping “Dadfluencers” to Market Skincare to Men
June 20, 2024Drugstore skincare brand Cetaphil is pursuing a new marketing strategy to reach male consumers who are...
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Platform
Children’s Privacy at Risk? FTC Takes Drastic Action Against TikTok
June 20, 2024The U.S. Federal Trade Commission (FTC) has escalated its battle with TikTok over potential violations of...
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Platform
Top Brands and Creators to Form “Symphony Collective” and Shape TikTok’s Powerful New AI Marketing Tools
June 20, 2024At its annual TikTok World event, TikTok announced the launch of Symphony, a new suite of...
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Influencer
YouTuber MrBeast Aims to Dethrone Prime Hydration? Lawsuit Docs Reveal Beverage Ambitions
June 20, 2024Newly revealed court documents from the ongoing MrBeast Burger lawsuit point to ambitious expansion plans for...
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Platform
From Bitmoji Backgrounds To AI Lenses, Here’s How Snap’s Optimized GenAI Powers Snapchat
June 19, 2024Snap has unveiled new augmented reality (AR) experiences powered by generative AI (GenAI) models. The company...
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Platform
Did Meta Just Make Finding The Perfect Influencer Partner A Whole Lot Easier With ‘Creator Insights’?
June 19, 2024Meta introduced a new tool called ‘Creator Insights’ on Instagram to streamline brand and creator partnerships....
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Agency
Gaming Influencer Vets Level Up With Rebrand To NewGen And Multimillion-Pound Funding For Creator Economy Play
June 19, 2024Kairos Group, a UK social agency known for high-impact marketing campaigns targeting Gen Z and video...
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Commentary
Time For A Surgeon General Warning On Social Media, Says Top Health Official
June 19, 2024The U.S. Surgeon General Dr. Vivek Murthy calls on Congress to require warning labels on social...
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Platform
TikTok Introduces Symphony: A New AI Suite For Content Creation
June 18, 2024TikTok has announced the launch of TikTok Symphony, a new suite of creative solutions powered by...
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Commentary
[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?
June 18, 2024A new report from the Reuters Institute for the Study of Journalism examines the rise of...
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Technology
A Musician’s Dream: Getting Paid For Content While Fans Earn Crypto Rewards
June 18, 2024A new blockchain-based music platform called Stage aims to empower musicians and fans alike through an...
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Influencer
15 Million Livestreamers In China May Soon Get Government Recognition
June 17, 2024China is considering officially recognizing livestreaming as an occupation, a move that could grant the country’s...
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Brand
Lecrae, Olivia Dunne, And More: NBCUniversal’s Enlisting A Star-Studded Lineup Of 27 Creators For The Paris Olympics
June 17, 2024NBCUniversal unveiled an unconventional approach to covering the Olympic Games in Paris 2024. It partnered with...
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Platform
One Hub To Rule Them All: TikTok Centralizes Creative Tools For Brands
June 17, 2024TikTok announced the launch of TikTok One, a centralized destination for marketers to access the platform’s...
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Influencer
TikTok’s “Off The Record” Gives The Inside Scoop On The Creative Process Of Top Artists Like Shakira, Charli XCX, Meghan Trainor
June 17, 2024TikTok launched a new series called “Off the Record” that gives fans an inside look at...
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Commentary
[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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Commentary
From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana
June 14, 2024The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...
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Platform
Meta Plans to Bring AI Chatbots Imitating Celebrities to Instagram?
June 14, 2024Meta is developing technology that would allow Instagram users to create and interact with artificial intelligence...
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Strategy
Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career
June 14, 2024A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...
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Agency
These College Students Founded an Agency to Tap Into the Exploding NIL Industry
June 14, 2024Two Syracuse University students are tapping into the athlete influencer wave through their upstart agency, Slice...
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Platform
Reddit Partners With DoubleVerify To Lift The Veil On A Crucial Advertising Metric – Here’s What It Means
June 13, 2024Reddit announced a partnership with DoubleVerify – an independent media effectiveness platform that uses AI to...