Stories By Cecilia Carloni
-
Platform
TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy
June 13, 2024TikTok is testing a new image search feature for shopping on its platform. The feature, first...
-
Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
-
Brand
Starbucks To Spark Connections Through Storytelling With New Content Venture
June 12, 2024Starbucks announced the launch of Starbucks Studios, a new initiative to produce original entertainment content aimed...
-
Influencer
Nigerian Actress Temi Otedola Lands Major Brand Ambassador Deal With L’Oréal Paris Makeup
June 11, 2024L’Oréal Paris has named Nigerian actress, entrepreneur, and influencer Temi Otedola its new African Digital Brand...
-
Agency
Gatorade, Coffee Meets Bagel Turned To This Under-The-Radar Agency For Influencer Campaigns – The Secret To Their Standout Work
June 11, 2024Uncharted Agency co-founders Victor Wong and Edward Kwag are on a mission to help creators and...
-
Technology
How gen.video Crafted an Award-Winning Multi-Platform Campaign for Two Tech Giants
June 10, 2024gen.video CEO Jessica Thorpe is riding high after her company won two silver recognitions at the...
-
Influencer
From Ramen Noodles To Social Media Fame: The Story Of Ivan McCombs And His Rise As RamenKingIvan
June 10, 2024Ivan McCombs, known as RamenKingIvan on social media, has made a name for himself by creating...
-
Platform
Twitch Just Became A Legal Streaming Hub For DJs, Deal Involves Major Record Labels
June 10, 2024Twitch announced landmark licensing deals with Universal Music Group, Warner Music Group, Sony Music, and hundreds...
-
Technology
Creators Taking Center Stage At Tribeca Festival Thanks To Major Partnership Announcement
June 10, 2024The Tribeca Festival announced plans for a new Creator vertical in partnership with Whalar Group. The...
-
Platform
Paris Hilton, CNN Among “Very Small” Number Of Accounts Hit In TikTok Hack
June 6, 2024TikTok confirms it addressed a cyberattack that compromised access to a “very small” number of brand...
-
Agency
BENlabs Shakes Up Leadership And Cuts Staff: What’s Behind The Restructuring?
June 6, 2024Influencer marketing firm BENlabs announced on LinkedIn a restructuring focused on three core areas: product placement,...
-
Technology
Kajabi Unveils AI Tools To Transform How Top Creators Automate Lead Capture
June 5, 2024Kajabi, an all-in-one platform for digital creators, coaches, and entrepreneurs, launched creator.io, a new AI tool...
-
Brand
IKEA’s ‘Careers Done Different’ Campaign Is A Unique Way To Land A Gig
June 4, 2024IKEA launched a new campaign this week called ‘Careers Done Different’ to attract a younger generation...
-
Commentary
[REPORT] 96% Of Creators Earn Less Than $100K/Year – Discover The Secrets Of The 4% Who Broke Through
June 4, 2024A new report from creator commerce platform Kajabi examines what distinguishes the small percentage of online...
-
Agency
How Leanne Perice Turned Passion Into A 600M+ Follower Creator Economy Powerhouse
June 3, 2024Leanne Perice didn’t plan to be an entrepreneur, but her passion for representing creative talent led...
-
Agency
How This Former Adman’s Talent Agency Convinces Brands To Let Influencers Take The Lead
June 3, 2024Benjamin Leslie went from advertising executive to founder of Connect Management, one of the UK’s fastest-growing...
-
Commentary
[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds
May 30, 2024A recent survey by video software company MASV shows a stark divide between creators and brands...
-
Agency
“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy
May 30, 2024Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...
-
Platform
Snap’s New Chrome Extension Brings Back The Fun Of AR Lenses
May 29, 2024Snap has rolled out a new Chrome extension that brings back the popular augmented reality (AR)...
-
Platform
Snap Gears Up To Fight Disinformation Ahead Of EU Elections
May 29, 2024Snap Inc. announced a series of measures to combat misinformation and encourage civic engagement ahead of...
-
Platform
Is Instagram’s New Meme Tool The Secret To Getting Users To Post More?
May 29, 2024Instagram is exploring adding a new “Memes” option to its Reels editing tools, according to a...
-
Agency
500 MGMT’s Innovative Approach: Tailoring Long-Term Growth And Monetization Strategies For Creator Success
May 28, 2024500 MGMT, a newly launched global creator agency, is focused on helping creators become long-term partners...
-
Influencer
The Architect Turned Influencer Teaching Life Lessons Through Home Design
May 27, 2024Architect Cliff Tan has made an unlikely career pivot—from designing upscale homes to becoming a popular...
-
Commentary
#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection
May 27, 2024On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...
-
Agency
The Delicate Balance This Talent Agency Maintains To Succeed In The Influencer Space
May 27, 2024Megan Johnston’s boutique talent management agency, TheInfluencerPA, is thriving in the influencer marketing industry by taking...