Ravengriim built her creator career by refusing to flatten her interests into a single lane, operating across cosplay, makeup artistry, horror fandom, and digital entrepreneurship. On platforms, her reach is substantial, with more than 3.1 million followers and more than 61 million likes, anchored by an Instagram audience exceeding 3.3 million, a TikTok audience of over 3.2 million, and a YouTube channel with more than 368,000 subscribers. Yet her path to scale was neither linear nor overnight.

“For the longest time, I’ve always treated it like I wanted it to be my career, but things just never really caught on until the pandemic,” Ravengriim says. “Even before that, with makeup artistry, I was posting every day. It’s always been a passion of mine.”

Rather than chasing trends, Ravengriim’s career reflects a slow accumulation of skills, platforms, and experiments, shaped as much by missed timing and burnout as by breakout moments. Today, her work spans short-form video, long-form monetization, brand partnerships, and a new podcast venture that expands her presence beyond visual storytelling.

Growing up with the Internet

Content creation has been part of Ravengriim’s life since the early days of YouTube. She traces her creative instincts back to 2008, when uploading videos was less about strategy and more about experimentation.

“It’s always been a part of my life since, honestly, like 2008, like the beginning of the YouTube era,” she says. “I’ve always loved painting and art, so that kind of turned into makeup artistry.”

Before cosplay became her primary visual language, she worked professionally as a makeup artist. Early videos leaned heavily into tutorials shaped by the aesthetics of the mid-2010s beauty era. “I’m not sure if you’d remember the era of really heavy block brows and cut creases,” she recalls. “Yeah, 2016.”

Those years were marked by consistency rather than visibility. She posted frequently and treated content creation as a future career long before it reliably paid. The audience, however, was slow to arrive.

“I was posting every day, and I was using my camera to film tutorials,” she says. “I just feel so grateful to have finally caught on during a time where there was such a rise in creators.”

From Makeup to Cosplay

Cosplay did not arrive as a sudden pivot, but as an extension of Ravengriim’s visual instincts. Long before elaborate builds and viral transformations, she experimented with character work using paint alone.

“I had originally included cosplay in my makeup,” she explains. “I used to do, like, let’s say, Mandy from ‘The Grim Adventures of Billy & Mandy.’ I would paint the costume on.”

As production capabilities improved, painted illusions gave way to full costume work. The response, she adds, was immediate. “When I was able to do full cosplays, I think the audience reception was better with that, and that made me so happy,” she says.

Her references span anime, horror, and pop culture. Characters from “Howl’s Moving Castle,” “Beetlejuice,” “Velma,” and “Overlord” sit alongside viral renditions like Yor Forger (“Spy x Family”) and Lady Dimitrescu (“Resident Evil”), each surpassing one million views. 

Rather than narrowing her output, she actively resists niche confinement. “I refuse to niche down,” Ravengriim says. “With the makeup, and alternative fashion, cosplay, and horror films, I kind of find an overlap there to talk about all the things that I love.”

Catching Momentum During the Creator Boom

Despite years of posting, Ravengriim says her growth only accelerated during the pandemic-era creator surge. Even then, she hedged her bets. “I definitely continued my day job,” she says. “I was like, there’s no way this is real.”

That caution shaped her approach to growth. Instead of chasing formulas, she prioritized projects she cared about. “I’ve always focused more on putting the effort and passion into content that I personally love,” she says. “If you’re just focusing on strategy, my passion wouldn’t show through my content.”

In hindsight, she recognizes it’s a tradeoff. “If I had focused a little bit more on strategy, that maybe would have worked better for me,” she admits.

What ultimately unlocked the scale was repetition. “This is probably going to sound cliché, but I would say consistency,” she says. “If I weren’t consistent, I don’t think that I would have grown to the size that I have today.”

Platform Sprawl and Monetization Realities

Ravengriim now maintains an active presence across TikTok, Instagram, YouTube, Facebook, and Snapchat, each with different expectations and economic mechanics. Monetization, she says, varies sharply by platform. “I really love Facebook, YouTube, and Snapchat,” she says. “Those are the big three in monetization.”

Her experience with TikTok has been more cautious. “I don’t monetize on TikTok anymore,” she explains. “Personally, I think it does more harm for me.”

She points to format constraints and tradeoffs. “You can’t monetize videos under a minute usually,” she says. “It can take a hit to the authenticity of your channel.”

Brand deals remain her largest revenue driver. “I would say partnerships,” she says about her primary income stream. Ad-based monetization supplements that foundation across YouTube, Facebook, and Snapchat.

For newer creators, she views Facebook and YouTube as the most accessible entry points. “They have the lowest barrier to entry,” she says, citing faster eligibility and stronger algorithmic distribution.

Burnout and Platform Fragmentation

Maintaining differentiated output across platforms has come at a cost for Ravengriim. “I am actually struggling with that a lot right now,” she says. “Every platform has a different format that they prefer.”

The workload eventually caught up. “I burnt out pretty hard,” she admits. “I’m definitely trying to figure out how I’m going to manage with all that.”

Snapchat, however, has offered relief. As Ravengriim shares, the platform’s emphasis on immediacy over polish aligns with her current priorities. “It’s very authenticity-focused and very ‘in the moment,’” she says. “You could just record what you’re doing that day without setting up lights and cameras.”

Expanding into audio with ‘Take A Bite’

That desire to expand beyond visual storytelling led to the launch of “Take A Bite,” a multi-platform podcast she co-hosts with media executive and 25/7 Media CEO Ursus Magana. The show explores anime, horror, music, and personal obsessions, releasing new episodes twice weekly.

“I feel like I’m at a point where I love creating content, but I want to expand and do more,” she says. “‘Take A Bite’ is just because I’ve had fangs for so many years.”

She notes that the podcast functions as an extension rather than a departure. “It definitely is an extension,” the influencer says. “The podcast shows a little bit more of that aspect.”

Behind the scenes, the partnership is practical. Magana handles technical execution, while Ravengriim focuses on creative direction. “He takes care of the editing and the downloading,” she says. “It helps with all of the back-end work.”

Learning in Public

Podcasting has surfaced new challenges for Ravengriim, who admits she underestimated the importance of purpose-driven episodes. “I didn’t get this right,” she says. “To have a purpose and give listeners a reason that they connect with your podcast.”

She also frames the project as a personal development initiative. “I struggle with talking,” she says. “I kind of wanted to give myself exposure therapy.”

The show remains unmonetized by design. “We’re just building,” she says. “When you’ve got something established, then sponsorships will come.”

What’s Next?

As brand budgets shift and UGC (user-generated content) proliferates, Ravengriim sees the creator economy fragmenting. “It’s such a saturated market,” she says. “Brands are looking more for gifting and collaborations.”

Real-time commerce is one trend she is watching closely. “I think live shopping is a really big one,” she says, referencing TikTok Shop and emerging economic tools.

In the long run, she sees herself moving deeper into business and product development while preserving her creative core. “I would love to venture into more business and product, perhaps,” she says, “while keeping authentic to myself.”

For creators feeling boxed in, her advice is: “Just do it. If you’re too worried about the reception, you’re not going to do it. There’s an audience for absolutely everything.”

Photo credits: Lindsey Ruth Photography (@lindsphoto)
Studio: @hypestudios.la

Checkout Our Latest Podcast