Stories By Cecilia Carloni
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Technology
The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates
July 2, 2025As the organic reach of brand content on social media declines and audiences become increasingly skeptical...
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Commentary
Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025
July 1, 2025Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...
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Technology
Slipstream Partners With WexWorks To Expand Licensing Of Viral Hit ‘Funny Song’ Beyond Social Media
June 30, 2025Slipstream Music has announced a partnership with WexWorks Media to commercialize “Funny Song,” a viral hit...
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Commentary
Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels
June 27, 2025Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...
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Influencer
Amouranth Returns To Twitch After Claiming She Earned $38 Million From Kick
June 24, 2025Content creator Kaitlyn “Amouranth” Siragusa announced her return to Twitch nearly two years after signing with...
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Influencer
Content Creation As A Pathway To Becoming A Legitimate Artist
June 24, 2025Mikey Angelo sits at the intersection of social media stardom and musical artistry, representing a new...
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Influencer
Jayde Powell On Guiding Creators Into LinkedIn’s Untapped Goldmine
June 24, 2025LinkedIn video content has surged 53% in the past year, with impressions increasing by 73% and...
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Influencer
‘Learn How To Do Business Or Partner With Someone Who Does’: Lonnie IIV On Strategic Creation And Community
June 23, 2025Lonnie Marts III, also known as Lonnie IIV, approaches content creation as a business strategist would...
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Commentary
Creator Economy Live East Announces Full Agenda For August Event
June 20, 2025Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...
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Platform
TikTok Deadline Extended Again As U.S.-China Negotiations Continue
June 19, 2025TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...
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Commentary
Creator-Led Fashion Event Expands At VidSummit 2025
June 18, 2025Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit...
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Brand
The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience
June 18, 2025Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit:...
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Agency
Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’
June 17, 2025Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the...
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Platform
Binge Partners with TikTok for Content Distribution Strategy
June 16, 2025Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...
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Platform
Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor
June 13, 2025Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...
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Agency
‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Platform
Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription
June 12, 2025Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...
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Technology
quso.ai: AI Pragmatist In A Hype-Driven World
June 12, 2025After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...
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Agency
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...
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Influencer
This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon
June 11, 2025IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...
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Commentary
Report: How Recipe Bots Are Turning Instagram Into A Transactional Wasteland
June 9, 2025Recipe-sharing chatbots proliferate across Instagram as creators adopt automated messaging systems, according to an Eater report. ...
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Commentary
Federal Judge Blocks Florida’s Ban On Kids’ Social Media Accounts, Calling Law ‘Likely Unconstitutional’
June 6, 2025A federal judge has temporarily blocked Florida from enforcing a law that would ban social media...
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Influencer
Young Sports Content Creator From Vernon Awarded Memorial Scholarship
June 6, 2025Kyle Clark, a senior at Rockville High School in Vernon, Connecticut, has received the Bo Kolinsky...
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Agency
Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa
June 5, 2025Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...
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Platform
TikTok Unveils Updates To Better Manage Content Recommendations
June 5, 2025TikTok has expanded its personalization features for the For You feed, rolling them out globally after...
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