Stories By Cecilia Carloni
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Brand
Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy
July 21, 2025Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...
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Technology
From Concept To Creation: How FLORA Streamlines Ideation For Creative Professionals
July 21, 2025Weber Wong was evaluating startup investments at Menlo Ventures when he discovered something unexpected: the gap...
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Platform
TikTok To Spotlight Music Creators With New ‘Songwriter Features’
July 18, 2025TikTok has announced the beta launch of “Songwriter Features,” a suite of tools designed to highlight...
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Brand
State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition
July 17, 2025State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...
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Commentary
What Does Instagram’s Google Indexing Update Mean For Creators And Brands? – 25 Experts Share Their Takes
July 17, 2025Instagram has begun allowing search engines to index public content from professional accounts as of July...
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Technology
SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms
July 16, 2025SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...
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Agency
Dimitar Gougov Breaks Down His Creator-First Mindset That Caught Mādin’s Attention
July 16, 2025Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...
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Technology
Kaleidoscope Secures $5M To Expand Into Film, TV While Growing Podcast Portfolio
July 15, 2025Podcast company Kaleidoscope has raised $5 million in Series A funding to develop new audio shows...
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Agency
The Perfect Match: Why gen.video Acquired Lionize To Build The Next-Gen Creator Marketing Platform
July 15, 2025In June, gen.video made headlines by acquiring AI-powered influencer marketing platform Lionize, the brainchild of data...
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Talent Collectives
Inside Parker Management’s Talent Representation Model That Attracted Propagate’s Acquisition
July 9, 2025Propagate Content’s recent acquisition of Parker Management made headlines in the entertainment industry, as traditional media...
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Commentary
North Korea Restricts Western Influencers From Upcoming Trade Fair
July 7, 2025North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...
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Brand
Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents
July 4, 2025Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...
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Commentary
TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds
July 3, 2025A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...
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Technology
The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates
July 2, 2025As the organic reach of brand content on social media declines and audiences become increasingly skeptical...
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Commentary
Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025
July 1, 2025Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...
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Technology
Slipstream Partners With WexWorks To Expand Licensing Of Viral Hit ‘Funny Song’ Beyond Social Media
June 30, 2025Slipstream Music has announced a partnership with WexWorks Media to commercialize “Funny Song,” a viral hit...
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Commentary
Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels
June 27, 2025Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...
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Influencer
Amouranth Returns To Twitch After Claiming She Earned $38 Million From Kick
June 24, 2025Content creator Kaitlyn “Amouranth” Siragusa announced her return to Twitch nearly two years after signing with...
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Influencer
Content Creation As A Pathway To Becoming A Legitimate Artist
June 24, 2025Mikey Angelo sits at the intersection of social media stardom and musical artistry, representing a new...
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Influencer
Jayde Powell On Guiding Creators Into LinkedIn’s Untapped Goldmine
June 24, 2025LinkedIn video content has surged 53% in the past year, with impressions increasing by 73% and...
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Influencer
‘Learn How To Do Business Or Partner With Someone Who Does’: Lonnie IIV On Strategic Creation And Community
June 23, 2025Lonnie Marts III, also known as Lonnie IIV, approaches content creation as a business strategist would...
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Commentary
Creator Economy Live East Announces Full Agenda For August Event
June 20, 2025Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...
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Platform
TikTok Deadline Extended Again As U.S.-China Negotiations Continue
June 19, 2025TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...
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Commentary
Creator-Led Fashion Event Expands At VidSummit 2025
June 18, 2025Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit...
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Brand
The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience
June 18, 2025Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit:...
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