Influencer

How Emma Topp Balances Corporate Career And Creator Life, Defying The All-Or-Nothing Path

While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Commentary

Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)

A new industry report finds that while 94% of brands engage in product seeding to influencers,...

Technology

Startup KlugKlug Bets On Data To Fix Influencer Marketing’s Costly Blind Spots

Brands worldwide are investing billions in influencer marketing without knowing if their money targets the right...

Tech

How Ex-Pinterest Exec Meredith Klein Built An Independent Media Hub Bridging PR And Journalism

After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The...

Platform

YouTube Removes AI-Generated Bollywood Content Following Reuters Investigation, Celebrity Lawsuit

YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters...

Platform

Instagram Launches ‘Rings’ Award Program For Creators

Meta-owned Instagram has unveiled “Rings,” a new award program designed to recognize creative excellence on the...

Commentary

Syracuse University Launches First Academic Center Dedicated To Creator Economy Education

Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...

Technology

YouTube’s Talent Gap Spurs Rise Of YT Jobs As Hiring Hub For Top Creators

YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to...

Influencer

From Fashion Blog To Clothing Collections: How Kathleen Post Built A Career In The Creator Economy

From her early days experimenting with sewing and styling outfits for friends to launching multiple sold-out...

Technology

Black Creator Academy Returns With $15,000 In Grants For Youth

TrainingGround.AI has announced the return of its Black Creator Academy program, with applications now open for...

Talent Collectives

TikTok Food Critic Keith Lee Signs With UTA

Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...

Strategy

Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch

Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...

Strategy

From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...

Strategy

Castmagic Acquires Flowsend To Enhance AI Content Creation Tools

Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...

Influencer

iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour

YouTube streamer iShowSpeed concluded his “Speed Does America Tour” with a high-profile appearance in Hollywood, drawing...

Technology

Tech Media Veterans Launch HERA, UK’s First Female-Focused Video Podcast Network

Three former executives from Google, YouTube, and BBC launch HERA, the UK’s first female-founded video podcast...

Agency

College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians

In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...

Agency

Nike’s Former Chief Marketer Partners With Whalar Group On Athlete Branding Program

The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help...

Technology

Chirp: Reimagining Creator Monetization Without Subscription Fees

Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue...

Influencer

Kai Cenat Becomes First Twitch Streamer To Reach 1M Subscribers

Twitch streamer Kai Cenat reached one million subscribers on Sunday, September 28, becoming the first creator...

Strategy

Patreon Seeks Senior Strategic Partner Manager To Drive Growth For Top Creators

Patreon is recruiting a Senior Strategic Partner Manager to oversee its highest-impact creators as the platform...

Commentary

Creators Call For Support During House Small Business Committee Hearing

Content creators testified before the House Committee on Small Business on September 17, highlighting the unique...

Platform

OnlyFans Ex-CEO Raises $2.7M For New AI-Powered Creator Platform Allowing Adult Content

Former OnlyFans CEO Amrapali Gan has secured funding for Vylit, a new creator platform that will...

Agency

Chasing A Feeling: Creator Origin’s Quest To Humanize Influencer Campaigns

Transparency in pricing, personalized client attention, and treating creators as partners rather than content production units...