Commentary

Content Creators Among Professions Set To Benefit From Trump’s ‘No Tax On Tips’ Policy

Digital content creators and influencers are included among the 68 occupations eligible for President Donald Trump’s...

Platform

Malaysia Calls TikTok To Task Over Fake News Delays

Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing...

Brand

CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...

Agency

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social,...

Commentary

Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference

The phrase “Half of the country’s internet celebrities are in Chengdu” has gone viral across Chinese...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...

Brand

Popfly, Hyundai Hunt for Creator, Offering Free SUV for Adventure Content

Popfly, a platform connecting more than 10,000 creators with adventure brands, has partnered with Hyundai to...

Talent Collectives

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Talent Collectives

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...

Influencer

YouTube Adds iShowSpeed To NFL Debut Broadcast Of Chiefs-Chargers

YouTube is integrating influencer iShowSpeed (Darren Watkins Jr.) into its inaugural exclusive NFL broadcast featuring the...

Platform

LinkedIn Expands Video Ad Program With Major Sponsors As Video Content Surges

LinkedIn is expanding its BrandLink video advertising program with new publisher partnerships and creator-led shows as...

Technology

FanBasis CEO Yash Daftary On Scaling Creator Businesses At CreatorHub 2025

CreatorHub 2025 brought together more than a thousand digital entrepreneurs at the JW Marriott Bonnet Creek...

Platform

TikTok UK Content Moderator Jobs At Risk As Platform Plans Shift To AI-Based Moderation

TikTok is putting hundreds of UK content moderator jobs at risk as part of a global...

Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Brand

Shein Taps Gen Z Influencer Kaela Tavares To Launch Activewear In Australia

Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as...

Agency

Hannah Southern Joins Podcast Discovery As New Commercial Lead

Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new...

Influencer

YouTuber Hank Green’s App Takes App Store By Storm, Briefly Surpassing ChatGPT

“Focus Friend,” a productivity app co-created by YouTuber, entrepreneur, and VidCon co-founder Hank Green, briefly ranked...

Platform

Google Agrees To $30 Million Settlement In YouTube Children Privacy Case

Google will pay $30 million to resolve a class-action lawsuit alleging the company collected personal information...

Platform

TikTok, ATP Serve Up Global Partnership To Transform Tennis Fan Engagement

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Agency

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Commentary

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...