Platform

TikTok Unveils New Brand Solutions To Capitalize On Cultural Moments At NewFronts 2025

TikTok announced expanded advertising opportunities and partnerships at this year’s IAB NewFronts presentation, emphasizing the platform’s...

Commentary

South Africa To Regulate Financial Influencers As Financial Advice On Social Media Faces Scrutiny

South Africa’s Financial Sector Conduct Authority (FSCA) is preparing to regulate social media financial influencers like...

Influencer

Streamer-Rapper DDG Scores #1 Album With Fan-Created ‘blame the chat’

Michigan rapper and former YouTuber DDG achieved his first number-one album with “blame the chat,” a...

Platform

Instagram’s Edits App Brings AI-Powered Cutouts To Mobile Videos 

Instagram‘s new standalone video creation app, “Edits,” features Cutouts, an AI-powered tool that enables precise object...

Talent Collectives

Underscore Talent Promotes Mallory Llewellyn To Lead Beauty, Fashion, And Lifestyle Division

Underscore Talent, a digital-first creator management company, has promoted Mallory Llewellyn to Partner for its Beauty,...

Influencer

TikTok Baker Accused Of Recipe Plagiarism By Food Writers

Two food writers have accused TikTok influencer Brooke Bellamy of plagiarizing recipes in her bestselling cookbook....

Agency

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Commentary

India Ad Council Tightens Rules For Health And Finance Influencers

The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...

Influencer

Leilani Green Shares Her ‘Big Sister’ Strategy For Beauty Influencing

Image credit: @yarki9 Beauty creator Leilani Green spent four years creating content before earning her first...

Influencer

Jade Lily: Beauty Content Is Both About Business Strategy And Creative Choice

Beauty content creator Jade Lily transitioned from corporate marketing to full-time content creation after being laid...

Talent Collectives

Convergence Launches In Los Angeles To Build 360° Economic Engine For Creator Economy

Image credit: Convergence As 90% of brands plan to increase creator budgets this year, a new...

Influencer

YouTuber Jesser Signs With CAA, Eyes Expansion Beyond Basketball Content

Sports content creator Jesse Riedel, known professionally as Jesser, has signed with Creative Artists Agency (CAA)...

Agency

Luxury Experience & Co: Bridging Brands And Creators Through Gifting Lounges

Luxury Experience & Co (LE&Co) facilitated face-to-face meetings between 126 NFL players and 25 luxury brands...

Technology

GRIN’s New Integration Tools Enable Brands To Connect The Dots And Boost Campaign Performance

GRIN, a creator management platform, has launched two new integrated tools to eliminate data fragmentation in...

Influencer

Kanika Chadda-Gupta Targets Creator Economy Success With ‘That’s Total Mom Sense’ Podcast

Former CNN International anchor and executive producer Kanika Chadda-Gupta leveraged her journalism expertise to create a...

Commentary

Study Reveals How Social Media Influencers’ Dark Side Poses Risks To Brands, Consumers

Social media influencers control significant market influence, but their impact comes with potentially harmful consequences for...

Commentary

Webby Awards Announce Podcast Winners For 29th Annual Ceremony

The International Academy of Digital Arts & Sciences (IADAS) has announced the winners for the 29th...

Platform

Meta Expands Teen Account Enrollment Through AI Detection, Parental Outreach

Meta has announced new initiatives to increase teen participation in its protective Teen Account settings across...

Agency

The Post-Match Challenge: How Popfly Connects Outdoor Brands With Creators Through Full-Cycle Collaboration

Popfly secured $2 million in seed funding in March to revamp how outdoor brands manage creator...

Talent Collectives

Dulcedo Management: Separating Brand And Talent Services To Create A Winning Formula

With 200 employees, 500 represented talents, and a clear separation between talent management and brand services,...

Influencer

Content Creators Caught In The Crossfire Of Global Trade War Ignited By Trump’s Tariffs

U.S. President Donald Trump‘s newly implemented tariffs are creating significant hurdles for content creators who operate...

Influencer

Shannon Sharpe Expected To Sign Podcast Deal Worth Over $100M

Shannon Sharpe’s media deal with Colin Cowherd’s The Volume podcast network has expired, with the Pro...

Influencer

Influencer’s $1,000 Coachella Dining Experience Draws Criticism

Influencer Adelaine Morin revealed details of her nearly $1,000 dining experience at the Nobu pop-up restaurant...

Platform

FTC Trial Uncovers Zuckerberg’s 2018 Memo Considering Instagram Spinoff Amid Antitrust Fears

A newly revealed document shows Meta CEO Mark Zuckerberg contemplated spinning off Instagram in 2018 due...

Commentary

Now Trending In Sports & Athleisure Industry: Feminine Aesthetics, Celebrity Partnerships

Sports and athleisure brands are pivoting toward more feminine aesthetics and strategic celebrity partnerships as they...