Some people chase fame through carefully calculated strategies. Dylan Kevitch simply decided to be himself – loud, unfiltered, and relentlessly funny. The self-proclaimed “gay Kim Kardashian” has built a digital business by convincing millions that taking life less seriously might be the best antidote to modern anxiety.

“People sometimes call me a human antidepressant, which is honestly the best compliment I’ve ever gotten in my life,” Dylan says. His mission is straightforward: “My goal for anyone who is watching me is to literally just not take life so seriously and not to take yourself so seriously.”

“I’ve been a dancer since the age of six,” Dylan reveals, explaining his artistic background before social media fame. “I was training at Pace University, and I had the dream of performing professionally.”

While dance gave him discipline, Dylan found himself constrained by its competitive nature. “I feel like when I just focused on becoming a professional dancer, my main thing was getting approval from anyone besides myself,” he says. Beyond dance, Dylan had another creative outlet: “I really loved painting, and it became a deeply personal outlet for me. I was an AP Art major in high school.”

The transition to digital creation on Instagram and TikTok came from a key realization. “I wanted to do comedy because I knew I shone the most when I’m being funny,” Dylan says. “I loved the activity of dancing, but I feel like it took a part of me. It took my voice away. Who I actually am is funny.”

Finding His Voice Online

Dylan’s ambitions were never small. “I always wanted to be famous,” he admits candidly. But he found purpose beyond fame: “Sharing online helped me reconnect with what I truly want in life, and that is to inspire others.”

For Dylan, social media became “a doorway to my dreams,” offering opportunities beyond content creation. “I know this sounds kind of corny, but I’m basically like a gay Kim Kardashian. I like to inspire people, and I like having attention when it’s the right attention.”

Dylan understands the connection between content and audience. “Whatever you’re letting out, you’re attracting who you want to attract,” he says. “I found not only a voice, but also a purpose to create and connect, and like I said, hopefully inspire others to chase what makes them feel alive.”

The Comedy That Connects

Dylan’s content centers on the universal need for joy: “We all need to laugh at the end of the day, and comedy is the best antidepressant.”

His philosophy goes deeper than entertainment. “Life is just too short to be taken so seriously. It’s good to understand reality – but it’s also really important to let your inner child out,” Dylan says. He adds that many people “resonate with this, need it, and don’t even realize they need it.”

Through his prank calls and videos, he aims to “spark joy and brighten someone’s day, and honestly inspire others to be more confident in their own wildness in laughter. Because people forget that we still have our inner child living inside of us, and it’s okay to let it out sometimes, because laughing keeps you younger.”

Unlike creators who carefully script content, Dylan embraces spontaneity. “My content creation process is pure spontaneous. It’s basically a living expression of free will,” he explains. “Every piece I create is rooted in the moment. It’s like improv. It’s all about feeling and carrying an energy that is raw, bold, and unforgettable, because you want to make people remember you.”

He adds, “You have to think about how to do that so that people can always relate to you in a real-life situation. What began as exploring niches has transformed into something greater. I am no longer searching for a lane to fit into, and I basically am the lane, and I am the niche.”

A Breakthrough Moment with Paris Hilton

Dylan’s comedic style eventually caught the attention of his childhood idol, Paris Hilton. “When I met her, and when she recognized me for who I truly am and fell in love with me for it, it was so surreal for me,” Dylan recalls. “Growing up, I always looked up to her for her comedy, her charm, and her presence. So it just felt really surreal that she now sees the same in me.”

The relationship shifted from social media recognition to a real-world connection. “She even likes my stuff and then follows me. I remember the first time she asked me to come to her event, I actually literally didn’t even know what to do. I was like, ‘Okay, I just made it. Holy sh*t, I did it. Paris knows me.'”

This validation became a source of ongoing growth. “Now it’s even more surreal because our relationship has become a constant source of growth and inspiration. And every time I see her I feel like I just discovered something new about myself, because watching her in front of me is just so inspiring.”

Paris Hilton & Dylan Kevitch at the Alice + Olivia by Stacey Bendet Pride party in NYC, June 2024

Building a Business Through Genuine Expression

Dylan’s transition to professional creator began unexpectedly. “When I realized that content creation was something that started for me as a career, it was when people literally started Venmoing me money to prank call people,” he says. “I thought, ‘Wait, this could turn into something?’ And then brand deals started coming. So I was like, I could totally make a living off of this.”

When it comes to brand partnerships, Dylan takes a practical approach. “I do think comedy can relate to, honestly, anything. I don’t feel like it’s something that could work with any brand. So, you know, being a creator and getting a brand deal, I kind of, like, take it all because, one, I need to make money and two, I love to have a challenge.”

He embraces the creative challenge of each partnership: “I love being paired up with a brand and challenging myself on how I can make it relatable to my brand, but also making it funny. And I just think comedy is so flexible with that. So it’s such an easy way to collab with brands by being funny.” This approach allows him to maintain his genuine voice while delivering value to partners.

Content Strategy

As his audience has grown, Dylan has expanded his content beyond comedy. Recently, he shifted his Instagram approach to include more lifestyle content. “I wanted people to have the chance to see me more for me,” he explains. “They already know me, that I’m funny and all of that, but there are so many more layers to me that I would like people to know.”

This strategy stems from his understanding of audience psychology. “I wanted them to feel more connected with who I am as a person so that when they watch me put on a show, they feel more relatable or feel like they’re like a best friend to me.” By sharing more aspects of his daily life, Dylan creates a stronger bond with followers.

The Reality Behind the Persona

Despite his seemingly carefree image, Dylan acknowledges there’s more beneath the surface. “A lot of people think I don’t have any anxiety. I probably don’t have as much social anxiety as people do, but I do have really bad anxiety when it comes to traveling and being away from home,” he says.

“I’m really good at hiding it. But I think people look at me as someone who has no anxiety. That’s just not true. Everyone has different anxieties.” This glimpse behind the scenes illustrates the emotional work involved in content creation.

Another misconception involves his energy levels. “I’m not always so loud and the center of attention. I have a quiet and chill side to me where sometimes I like just not to say anything and be chill,” Dylan explains. His downtime looks quite different from what followers might expect: “On my downtime, I really enjoy literally lying in my bed watching anything Bravo-related, housewives especially. I’d rather have a gorgeous dinner than go out and party.”

The Impact of Recognition

Being noticed in public provides validation of his work. “Being recognized everywhere I go is so surreal. Obviously, if you want to be famous, that comes with it, but when it actually happens, it’s so crazy,” he shares.

These encounters confirm his content is resonating. “It’s just validating, because it makes my day to see someone be so excited to see me.”

For Dylan, this recognition carries deeper meaning. “Growing up, I felt like being gay, it was so hard most of the time to have people love you for who you are. Having this outlet now, and people seeing me for who I am and loving me for it, is something more than just being famous, which is insane. It’s validation at its finest.”

Dylan approaches industry events with a balance of professionalism and personal enjoyment. “Definitely for fun. It’s a dream come true to be invited to these events. And obviously, networking is so important. But people want to work with you if you’re good energy and if you’re a lot of fun,” Dylan explains. “It’s okay to let your hair down at these events and let your personality shine.”

He recognizes the strategic importance of these opportunities. “Making a good impression on people – like [when] Netflix invited me to “Wednesday”. I made sure I introduced myself. I emailed them back, thanking them, saying, ‘Hey, I would love to be considered for any opportunities.'”

Beyond Content Creation

Dylan’s ambitions extend beyond social media. “I’m working towards being an actor,” he reveals, discussing a television project in development. “My cousin and I used to do a lot of skits a couple of years ago, and we’re working on a TV show.”

For Dylan, this expansion represents both a return to his artistic roots and a desire to prove his versatility. “That’s basically kind of where the light for me is, more than just being on a phone. I really want to take my whole career to the next level because I want to prove to people that I’m not just an influencer. I’m way more than that.”

When faced with skeptics who question the legitimacy of his career, Dylan remains confident: “It is a real career. I mean, it’s like, we have the opportunity to get paid for being who we are. When people say, ‘What’s your job?’ I’m like, ‘I am the job.’ And I’m the happiest. I’m so happy because of it.”

His advice to fellow creators balances ambition with appreciation: “It’s okay to not always be viral or get a lot of views. It doesn’t mean that you suck, because there’s at least one person who loves a video of yours. But you also deserve to enjoy everything you’ve done. Take a second and enjoy it for yourself.”

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