Stories By Cecilia Carloni
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Commentary
The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory
February 5, 2025What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...
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Commentary
Time’s Up for TikTok? The Fate of the Platform, According to Experts
February 4, 2025This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...
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Talent Collectives
Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment
February 3, 2025After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...
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Influencer
Most-Followed TikTok Star Khaby Lame Appointed UNICEF Goodwill Ambassador
February 3, 2025TikTok’s most-followed personality, Khaby Lame, joined UNICEF as a goodwill ambassador, bringing his audience of 162...
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Influencer
The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In
February 2, 2025When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...
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Brand
NFL Tap League Legends To Expand Content Program
January 31, 2025The NFL is expanding its content creation program, in collaboration with YouTube, to include former league...
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Platform
Threads Profile Photo Tagging Update Good For Engagement
January 30, 2025Meta’s Threads platform has launched profile tagging for photos, enabling users to link to other profiles...
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Technology
Linqia Enhances Technology Platform With Creator Intelligence
January 30, 2025Linqia has introduced Creator Intelligence, a scoring system that measures influencer marketing performance through customizable metrics...
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Commentary
Creator Economy Takes Center Stage At NAB Show 2025 With Dhar Mann, Expanded Creator Lab
January 29, 2025The NAB Show has announced Dhar Mann, Forbes’ Top Creator of 2024, as a featured speaker...
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Commentary
Creators Legal: Simplifying Legal Protection For Content Professionals
January 29, 2025“We talk to a lot of different companies that say legal seems to be the most...
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Agency
Creating New Pathways In Sports Marketing: Noah Schwartz’s Vision For Touch Grass Sports
January 28, 2025“I identified this white space between professional athletes and content creators in sports,” explains Noah Schwartz,...
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Commentary
The Creator Economy In 2025: Perspectives From Industry Leaders And Stakeholders
January 27, 2025There is certainly no shortage of optimism as far as the creator economy in 2025 is...
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Technology
Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing
January 27, 2025“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...
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Technology
Will Keenan On COY Creator’s Creator-Centric Formula For Success
January 27, 2025Barely a minute into a conversation with Will Keenan, one easily gets the impression that the...
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Technology
LoudCrowd Reimagines Shopping Experience And Brand Growth With Creator Storefronts
January 27, 2025The creator economy has had such a pervasive impact on many aspects of our lives. Media...
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Agency
The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy
January 27, 2025“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...
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Talent Collectives
Metrics Matter, But Rebelle Management CEO Says There’s More To Success Than Numbers
January 27, 2025“We can’t just depend on the algorithm or on hashtags to be found anymore,” says Tanisha...
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Agency
Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising
January 24, 2025With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...
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Commentary
TikTok Ad Revenue Surges Past YouTube, Reaching $63.3 Billion Globally
January 23, 2025TikTok‘s global advertising revenue has reached $63.3 billion (including ByteDance’s Chinese operations), nearly double YouTube’s $33.3...
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Influencer
From Wall Street To Viral Fame: Q Park’s Decade Of Content Creation
January 23, 2025In 2014, Q Park traded his investment banking career for a dream of entertaining millions. A...
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Commentary
Digital Platforms Key To India’s Automotive Purchase Journey, Meta Study Finds
January 23, 2025New research from Meta and the Federation of Automobile Dealers Associations (FADA) reveals that 72% of...
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Agency
George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse
January 23, 2025At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...
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Platform
Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction
January 22, 2025Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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Technology
NClip: Building Stronger Creator Communities Through Engagement
January 21, 2025Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...
